Suspense crime, Digital Desk : Indian Game streaming giant Rooter declared a staggering 120% increase in revenue as the platform reached ₹82 crore ($10 million) for the financial year ending 2025, owing tentatively to its expansion into gaming commerce verticals.

Rooter was previously reported to be earning ₹38 crore ($4.5 million). Rooter has also claimed a 63% reduction on losses over the past 12 months though exact figures remain undisclosed. Having previously reported a ₹65 crore loss for FY24, Rooter aims to secure profitability within FY25.

Business Evolution And User Interaction Of Rooter
Founded in 2016, Rooter started operating in the social networking domain, Initially taking off as a sports social network. It shifted to game streaming offering live streams, short form videos, and on demand content in over 10 Indian languages during the pandemic in 2020.

Registered Users
85 million+)

Daily Engagement.
Average of 20 minutes per user

The number of supported Generators exceeds one million gaming creators, which parlays into a facilitated userbase expansion supported through broader regional and gaming genre coverage.

Rooter Shop: Catalyzing Revenue From Customers

Another important growth leaver is Rooter Shop, a digital marketplace which was launched in 2023. It provides:

In-game vouchers and currency

Giftcards of merchant partners like Xbox, Steam, and Play Station

Support for BGMI, Free Fire, Valorant and other popular games

Currently, users are spending an estimated amount of ₹2,400 per month in this marketplace.

As of now, 70% of Rooter’s revenue comes from consumers, primarily from this segment of gaming commerce, stated CEO Piyush Kumar. While subscriptions and virtual gifting do add to revenue, they are a relatively smaller portion of consumer revenue.

Momentum For PC Gaming and The Marketplace

PC gaming is turning out to be a very important segment for Rooter as it accounts for 30% of the company’s gross merchandise value (GMV). This phenomenon is driven by stronger average order value and greater spend engagement from PC gamers.

Kumar highlighted the role that marketplaces play in assisting game developers monetize via in-app purchases, which is also the case for Codashop and Unipin.

Advertising and Brand Monetization

Rooter began it’s monetization rein in 2022 through advertisement branding, to date:

30% of income stems from brand publisher deals.

Has over 100 brands under partnership with a 10% quarter-on-quarter growth in brand revenue.

Rooter considers itself a connector of gamers and publishers and brands, building an ecosystem where content, commerce and engagement fuels business success.

Funding and Future Goals

Rooter received $37 million in multiple rounds from multiple backers, including:

Lightbox

Trifecta Capital

Pivot Ventures

Venture Catalysts

Potential Ventures

Baldota Family Office

Global Play Media

Currently Rooter is sitting on $24 million ARR, but is planning to scale that to $90 million by March 2026.

Industry Landscape and Competitive Edge

Rooter persisting in the consolidating space of Indian gaming. Its competitor Loco purchase for $65 million by UAE’s Redwood in September 2024. Kumar stressed Rooters staying power:

“Despite entering a cluttered market… Today, we’re the only active player in India.”

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