McDonald’s hoped a new $8 value meal would help restore its reputation for affordability. Instead, frustrated customers flooded social media with complaints about rising prices, shrinking value, and declining service. The promotion was meant to win back budget-conscious diners. But online, the reaction was anything but warm.
Earlier this month, the chain rolled out a limited-time $8 10-piece Chicken McNugget value meal for November, hoping to reconnect with diners frustrated by rising menu costs. But instead of applause, the offer was met with a wave of criticism online, as per a report by Fortune.
ALSO READ: Get to witness "The Rightside Up" in theaters! Stranger Things 5 Finale screening tickets go on sale tomorrow
McDonald’s responded to multiple complaints directly on X, asking frustrated customers to send their information through direct messages so the company could follow up. But the negative comments kept coming, and the post racked up hundreds of critical replies, as per a report by Fortune.
The timing of the backlash has been especially awkward for the company. McDonald’s CEO acknowledged earlier this year that combo meals had become “too expensive,” paving the way for more discounted offerings. The $8 nugget meal was part of that push, but online, consumers didn’t seem convinced, as per a report by Fortune.
ALSO READ: Four major U.S. economic events expected to heavily influence Bitcoin volatility- here's what you need to know
The company has spent much of the last year battling criticism that its prices have surged dramatically since 2019. House Republicans even posted on X claiming that, under then-President Joe Biden, a medium fries jumped 167.6% and a Big Mac meal rose 103.5%, as per a report by Fortune.
ALSO READ: Who is Kali in Stranger Things? The return of 'The Lost Sister' changes everything in Season 5
McDonald’s pushed back, saying its prices haven’t doubled. Instead, the company said average menu prices have increased about 40% across that time, mostly due to higher operating costs. That includes raising restaurant worker wages by up to 40%, as well as increasing costs of food and paper, as per a report by Fortune.
Despite those explanations, many customers remain unconvinced. An $18 Big Mac combo that went viral in 2023 drew widespread anger and prompted McDonald’s USA president, Joe Erlinger, to call the example an “exception.”
Even CEO Chris Kempczinski acknowledged how pricing has shaped public perception. He said combo meals over $10 were “negatively shaping value perceptions,” and admitted during a second-quarter earnings call that the “single biggest driver” of how consumers judge McDonald’s value is the menu board. “We’ve got to get that fixed,” he told investors, as per a report by Fortune.
ALSO READ: What does 67 mean, who made the 67 meme and why is it so popular?
Is affordability still shaping customer perception?
Kempczinski noted that low-income customer traffic in the first quarter fell by “nearly double digits,” with middle-income diners dropping almost as much. He said those groups “in particular, are being weighted down by the cumulative impact of inflation and heightened anxiety about the economic outlook.”
Yet despite the criticism, the company is still showing growth. In the third quarter, global comparable sales jumped 3.6%, and U.S. sales rose 2.4%, as per a report by Fortune.
“We’re fueling momentum by delivering everyday value and affordability, menu innovation, and compelling marketing that continue to bring customers through our doors,” Kempczinski said in the earnings release.
Why are customers upset about the $8 McNugget meal?
Many say the price is too high for what the meal includes and argue McDonald’s no longer feels affordable.
How has McDonald’s responded to the complaints?
The company replied to several users on X, asking them to send details via direct message.
Earlier this month, the chain rolled out a limited-time $8 10-piece Chicken McNugget value meal for November, hoping to reconnect with diners frustrated by rising menu costs. But instead of applause, the offer was met with a wave of criticism online, as per a report by Fortune.
ALSO READ: Get to witness "The Rightside Up" in theaters! Stranger Things 5 Finale screening tickets go on sale tomorrow
Why did the $8 McNugget meal trigger backlash?
Under McDonald’s Nov. 14 X post advertising the promotion, users quickly voiced disappointment. Many vowed to avoid the chain altogether, citing inflation, declining quality, and even long drive-through wait times. One commenter asked, “Since when is $8 a good price for 10 little nuggets, a hand full of fries and a drink?”McDonald’s responded to multiple complaints directly on X, asking frustrated customers to send their information through direct messages so the company could follow up. But the negative comments kept coming, and the post racked up hundreds of critical replies, as per a report by Fortune.
The timing of the backlash has been especially awkward for the company. McDonald’s CEO acknowledged earlier this year that combo meals had become “too expensive,” paving the way for more discounted offerings. The $8 nugget meal was part of that push, but online, consumers didn’t seem convinced, as per a report by Fortune.
ALSO READ: Four major U.S. economic events expected to heavily influence Bitcoin volatility- here's what you need to know
How is McDonald’s explaining rising menu prices?
The company has spent much of the last year battling criticism that its prices have surged dramatically since 2019. House Republicans even posted on X claiming that, under then-President Joe Biden, a medium fries jumped 167.6% and a Big Mac meal rose 103.5%, as per a report by Fortune.
ALSO READ: Who is Kali in Stranger Things? The return of 'The Lost Sister' changes everything in Season 5
McDonald’s pushed back, saying its prices haven’t doubled. Instead, the company said average menu prices have increased about 40% across that time, mostly due to higher operating costs. That includes raising restaurant worker wages by up to 40%, as well as increasing costs of food and paper, as per a report by Fortune.
Despite those explanations, many customers remain unconvinced. An $18 Big Mac combo that went viral in 2023 drew widespread anger and prompted McDonald’s USA president, Joe Erlinger, to call the example an “exception.”
Even CEO Chris Kempczinski acknowledged how pricing has shaped public perception. He said combo meals over $10 were “negatively shaping value perceptions,” and admitted during a second-quarter earnings call that the “single biggest driver” of how consumers judge McDonald’s value is the menu board. “We’ve got to get that fixed,” he told investors, as per a report by Fortune.
ALSO READ: What does 67 mean, who made the 67 meme and why is it so popular?
Is affordability still shaping customer perception?
Kempczinski noted that low-income customer traffic in the first quarter fell by “nearly double digits,” with middle-income diners dropping almost as much. He said those groups “in particular, are being weighted down by the cumulative impact of inflation and heightened anxiety about the economic outlook.”
Yet despite the criticism, the company is still showing growth. In the third quarter, global comparable sales jumped 3.6%, and U.S. sales rose 2.4%, as per a report by Fortune.
“We’re fueling momentum by delivering everyday value and affordability, menu innovation, and compelling marketing that continue to bring customers through our doors,” Kempczinski said in the earnings release.
FAQs
Why are customers upset about the $8 McNugget meal?
Many say the price is too high for what the meal includes and argue McDonald’s no longer feels affordable.
How has McDonald’s responded to the complaints?
The company replied to several users on X, asking them to send details via direct message.
