In this digital world, smartphones have become an important part of our lives, without which we cannot live a minute and social media is the right means of entertainment and news in people's lives. But do you know that you can also earn money as a social media influencer, the dream of becoming a social media influencer sounds attractive, but the reality is much more complicated than this. There are about 25 to 35 lakh content creators in India, out of which only 1.5 lakh can earn from their efforts, let's know its complete details-

Income potential

Influencer income varies greatly depending on the followers and popularity of the content. In India, influencers generally earn ₹ 20,000 to ₹ 2 lakh monthly.

Influencer Categories:

Nano-Influencers (1K – 10K followers): ₹1K – ₹5K

Micro-Influencers (10K – 50K followers): ₹5K – ₹20K

Mid-Tier Influencers (50K – 100K followers): ₹20K – ₹50K

Macro-Influencers (100K – 1M followers): ₹50K – ₹2 Lakhs

Mega-Influencers (1M+ followers): ₹2 Lakhs+

Influencers can earn more from a single post on Instagram than from YouTube videos, primarily due to higher engagement rates.

Most influencers spend less than 10 hours a week on social media, while only a handful work full-time in the field.

Brand endorsements: Companies pay influencers to promote their products.

Ad revenue: Platforms like YouTube pay influencers through Google AdSense based on video views.

Sponsorships: Brands can sponsor influencers, which can earn them a significant amount of income.