There is no denying the industry is booming thanks to trending and products online - but warn these products may be wrecking young teenage skin. There are countless 'get ready with me' videos by young girls who are talking their followers through their morning skincare routines.

Layering on all types of serums, gels and moisturisers, it's good to see younger generations looking after their skin, but some of the ingredients in these products aren't good for younger skin. So why are brands marketing products to younger audiences? Retinol is a powerful skincare ingredient for anti-ageing and other skin concerns, but it can be damaging for the wrong users.

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While some people claim it's all harmless fun, others argue teenage skin is too delicate for adult skincare products. Consultant Dermatologist Dr Jaskiran Azad from sk:n has shared his thoughts. He told the : "Teen skin is sensitive and highly reactive due to hormonal changes.

"Using harsh or unsuitable products can strip natural oils, leading to irritation, breakouts and even long-term damage to the skin’s protective barrier. Over-exfoliating or using strong active ingredients can worsen acne and sensitivity rather than improve it." He explained how their skin is different as it produces more oil, has a faster cell turnover and is more prone to breakouts.

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He revealed it's also more delicate, so aggressive treatments can lead to redness, dryness and irritation. "Choosing the right skincare is essential to maintain balance and prevent future skin issues," he added. So when it comes to what products should be avoided for younger skin, he advised:

• Alcohol-based products – Can dry out and irritate the skin, leading to excess oil production.
• Harsh scrubs – May cause microtears, making the skin more vulnerable to breakouts and inflammation.
• Strong acids (high % AHAs/BHAs) – Overuse can lead to irritation, peeling, and weakened skin.
• Heavy oils (like coconut oil on acne-prone skin) – Can clog pores and trigger breakouts.
• Fragrance & essential oils – Can cause irritation and allergic reactions.
• Teens should focus on gentle, non-comedogenic skincare with lightweight hydration and daily SPF to keep their skin healthy and clear

Instead, the expert recommended that teens should stick to the basics of a gentle cleanser, a lightweight moisturiser, and SPF 30+. "If they have acne, a mild spot treatment with salicylic acid or benzoyl peroxide can help. Overloading young skin with unnecessary products can do more harm than good, simplicity and consistency is best."

Dr Azad believes that social media has made skincare more popular but "also more confusing." He explained, "Teens are being told they need retinol and anti-ageing products when their skin is already full of collagen. Instead of intense actives, they should focus on protection and hydration—good habits now will keep their skin healthy for years."

Brands know younger consumers are super engaged with beauty trends and social media, so fun packaging and viral marketing make skincare feel like a must-have. "Some brands focus on education, but others push trends that aren’t really necessary, so it’s important for teens to know what their skin actually needs," Dr Azad concluded.

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