Obnews Automobile Desk: Today's younger generation was seen walking in luxury cars and showing their tashan in college, the more craze was seen in the generation of 61 years ago. On 17 April 1964, Ford Motors launched a car that made the youth of that era – i.e. baby boomers – its crazy. The name of this car was Ford Mustang. Diljit also mentions the popularity of this car in Diljit Dosanjh's popular song 'Do You Know'.
Mustang, which came out of Ford's factory in 1964, today is dominated worldwide with its 7th generation model. It is one of Ford's longest running cars. At that time, this car became a style statement among college students.
The 1960s was a period of change for the world. The education level in America was increasing, a new middle class was emerging. The trend of buying expensive products among the youth -educated youth was increasing. Ford recognized this changing market and decided to build a car for the youth that is stylish, sporty and affordable.
Ford did research in colleges in 8 cities before the car launch. It turned out that the 'bucket seat' is perfect for dating for youth. 42% of students supported this. The company then designed three types of seat designs, so that the car could be made suitable for both the youth and the family.
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Gradually Mustang became synonymous with marriage, dating and the first car of youth. Walking in an open car with a strip of 'Just married' became a trend. Today the price of old models is more than new models, and this car has become a prized treasure for automobile collectors.
