Mumbai: Akshaya Tritiya, a festival that signifies eternal prosperity, will be celebrated across India with great fervour on 30 April 2025. Observed on the third day of the bright half of the Vaishakha month, this occasion is considered one of the most auspicious days in the Hindu calendar. Traditionally associated with wealth, good fortune, and success, Akshaya Tritiya is marked by prayers to Goddess Lakshmi and Lord Kubera — the divine deities of wealth and abundance.
Every year, devotees seek blessings through pujas, mantra chanting, and symbolic purchases such as gold, silver, property, or vehicles, believing that any venture started on this day is bound to flourish. According to the Vedic calendar, the Akshaya Tritiya tithi will begin on 29 April at 5:31 PM and conclude on 30 April at 2:31 PM. Since the tithi aligns with sunrise on 30 April, the festival will be observed on this day.
One of the most popular traditions of this day is buying gold, which is seen as a symbol of wealth that never diminishes. As per the Panchang, the most auspicious time to purchase gold on Akshaya Tritiya is:
Devotees often line up at jewellery shops or purchase gold online during this golden window, believing it ushers in lasting prosperity.
To attract divine blessings and positive vibrations, devotees chant sacred mantras dedicated to Goddess Lakshmi and Lord Kubera. Reciting these mantras during puja is believed to bring wealth, health, and spiritual growth:
These mantras, often recited during morning rituals, are aimed at invoking the energy of abundance, peace, and fulfilment.
The word Akshaya means “never diminishing,” and anything started on this day is said to continue growing. It is believed that Goddess Lakshmi blesses her devotees with endless wealth, while Kubera ensures material success. This makes it an ideal time for financial investments, launching businesses, or performing charitable acts.
From buying gold to chanting divine mantras, Akshaya Tritiya offers a beautiful blend of tradition, faith, and new beginnings — a perfect day to align your material and spiritual aspirations.
(Disclaimer: The information provided is based on traditional beliefs and religious texts.)