Mukesh Ambani Isha Ambani led Reliance Retail’s beauty brand Tira is making a big move beyond its traditional beauty offerings. Now it has entered into the lifestyle category. The company launched a lifestyle collection with hydration essentials like sleek and functional drinkware. This is the next step in Tira’s journey to become more than just a beauty brand and to create a lifestyle ecosystem. Tiras Entry into lifestyle merchandise shows how Mukesh Ambani and Isha Ambani are integrating beauty with everyday life. In a statement the company explained its goal of building a “deeper brand universe” that extends beyond beauty shelves and into the routines of its community. The move signals Tiras intent to become more deeply embedded in consumers day-to-day lives through thoughtfully crafted design-driven lifestyle products. The newly introduced category features a curated collection of beauty-adjacent essentials functional items that complement the routines of modern style-conscious individuals. With this initiative Tira aims to enhance its brand narrative by transitioning from a traditional beauty label to a more holistic lifestyle brand. Launching in sync with the onset of summer Tiras first lifestyle collection focuses on hydration essentials. Leading the collection are stylish tumblers available in two sizes: 1.2l and 600ml. These tumblers combine sleek minimalism with high functionality: they are insulated easy to carry and come with customizable sticker sheets for a touch of personalisation. In addition Tira has unveiled a sleek 1l Sipper Bottle designed for everyday use from office to gym to outdoor escapades. Lightweight and spill-proof the sipper bottle promises convenience without compromising on style. Future launches will include categories such as travel accessories wellness tools apparel and self-expression products reinforcing the brands mission to blend beauty with daily rituals. The new merchandise line is available both online and across Tiras offline retail locations. (With Inputs From ANI)