Read, Digital Desk : Aligned with Windows 11, Microsoft 365, and Edge, Copilot is Microsoft’s AI assistant which comes integrated with these platforms. However, it has struggled to capture meaningful user engagement. A report from tech newsletter Newcomer reveals Copilot is stagnating at an estimated 20 million users per week – quite the distance from ChatGPTs’ surging 400 million users per week.The disparity in adoption rates is telling, especially when both services function on OpenAI’s frameworks.Microsoft’s Discontent With Copilot’s Market SentimentData from the Microsoft CFO Amy Hood reportedly shared in a company meeting in March underscores worries within the company regarding Copilot’s usage. In spite of Microsoft’s heavy spending into OpenAI and fusion of Copilot across its software ecosystems, users have been lukewarm to using the AI-assisted Copilot to its fullest capabilities.New Features and Leadership Changes Under Copilot’s Integration To address the sluggish progress with Copilot, Microsoft hired Suleyman Inflection AI and put him in charge of Microsoft AI. Copilot is now streamlined under Suleyman’s supervision, with specific changes being introduced such as: – Enabling Copilot to act on behalf of users on certain websites. – Additional changes to further enhance autonomy and self-sufficiency. These modifications are intended to shift Copilot from a mere productivity assistant towards a more self-sustained entity. Nevertheless, changing the preconceived notion that Copilot is merely another version of ChatGPT will remain difficult. Marketing and Branding Obstacles Microsoft’s brand innovation stagnation is venture’s primary concern. The lead generative AI virtually invented, ChatGPT, is the latest addition to the Microsoft product family. Boot-strapped in unrivaled exposure, advertisement, and feature distribution, that replaces Microsoft’s sophisticated marketing strategy in devices and software, struggles competing with Copilot’s distinct value propositions. While Microsoft lags in feature development marketing integration, consumers are actively captured by ChatGPT’s latest model updates and feature rollouts.