Parle-G Indias homegrown biscuit brand is more than just crunchy nutritious biscuits wrapped in a simplistic packet but a symbol that united Indians from Kashmir to Kanyakumari. Generations after generations have been mesmerized by the simple yet mouth-watering taste of this humble biscuit whose origins date back to the early 1920s during colonial times when Made in India was nothing more than a pipe dream. Who started Parle-G The story of Parle-G dates back to the 1920 when Mohanlal Chauhan made an initial investment of Rs 60000-- a huge sum at the time-- and imported biscuit-making machines from Germany challenging the industrial dominance of the British. Mohanlal along with his five sons-- Maneklal Pitambar Narottam Kantilal and Jayantilal-- set up humble biscuit-making factory Vile Parle in the suburbs of Mumbai. Interestingly this is the where the Parle in Parle-G comes from while the G initially stood for glucose but fans of the brand have lovingly changed it genius. How Parle-G became worlds best-selling biscuits? After Indias independence Parle-G emerged as the snack of choice for both the common people and the countrys emerging middle class because it was affordable yet tasty and nutritious at the same time. Over the years Parle Agro the company that makes Parle-G expanded at a steady pace and while Indian markets were closed to foreign FMCG product pre-globalization it seized the opportunity to launch a range of refreshing beverages giving birth to household names like Frooti Limca Thums Up Gold Spot and Limca in 1980s. Thums Up was later acquired by Coca-Cola after the global beverage giant entered the Indian market. In 2011 a Nielsen report named Parle-G as the best-selling biscuit in the world which has outsold global brands like Oreo and others. When Parle refused to increase prices A turning point came when inflation hit record heights forcing Parle-G to make a hard decision increase prices or suffer losses. Staying true to the companys spirit of being an affordable consumer-friendly brand Parle chose the latter and refused to hike prices even when its competitors succumbed and did the opposite. According to various Parle-G at one point as selling a staggering 1 billion packets of biscuits a month a gigantic figure considering the humble beginnings of the company. Who owns Parle-G today? At present the biscuit empire which was started as a mark of defiance against the British by the companys founder Mohanlal Chauhan is being headed by his descendants Vijay Chauhan Sharad Chauhan and Raj Chauhan each of whom handle different aspects of Parle Agro from marketing production to expansion. Over time Parle has expanded its product range beyond its beloved Parle-G biscuits and now the companys portfolio includes other popular products such as 20-20 biscuits Milkshakti biscuits Melody toffees Mango Bite candies Poppins Londonderry chocolates Kismi Toffee Bar Monaco crackers Magix chocolates and everyones childhood favorite KrackJack. Vijay Chauhan net-worth The success of Parle-G has obviously translated into financial prospering for the Chauhan family. Vijay Chauhan and family have a net worth pegged at a whopping $5.5 billion (around Rs 45579 crore) making them one of the wealthiest business families in India.