HRX is one of the biggest domestic fitness brands in the country. Its face is Bollywood actor Hrithik Roshan. He is not only the brand ambassador of the company but also the co-owner. His partner in this company is Afsar Zaidi. He is the CEO and co-founder of this company. Under the leadership of Zaidi this company has flourished rapidly. The revenue of this company is more than Rs 1000 crore. Founder of Exceed Entertainment HRX was started in 2013 by Hrithik Roshan and Exceed Entertainment. It offers shoes and workout clothes. Afsar Zaidi is the CEO and co-founder of the company. His brand competes with global companies like Nike Puma and Decathlon. Zaidi is also the founder of celebrity management company Exceed Entertainment. It is headquartered in Mumbai. It was started in 2005. Co-founder of The House of Pataudi Exide has served celebrities like Hrithik Roshan Saif Ali Khan Priyanka Chopra Sonakshi Sinha Ajay Devgn Kajol Shahid Kapoor Arjun Rampal Emraan Hashmi Malaika Arora Bipasha Basu Shilpa Shetty Chitrangada Singh Mithila Palkar Dia Mirza Zarine Khan and Rahul Khanna. Afsar Zaidi is also the co-founder of Saif Ali Khans apparel brand The House of Pataudi. Till 2005 he was a salaried employee Afsar Zaidi was a salaried employee until 2005. He worked for Mahesh Bhupathis Globosport India Pvt Ltd. He started a sports management firm called Carving Dreams. This company later became Accident one of Indias leading celebrity management companies. Actor Ajay Devgan signed a contract with him in less than a minute. This gave him a lot of confidence. Started many new trends Afsar Zaidi started the trend of making contracts for celebrities dancing at weddings. He used to be the manager of both Roshan and Khan. This collaboration turned into a business partnership. Roshan has been associated with HRX for 13 years. When Hrithik Roshan entered the business e-commerce in India was in its nascent stage. However he partnered with Myntra. The companys turnover was Rs 350 crore in that financial year itself. The House of Pataudi also followed the same lines.