Suspense crime, Digital Desk : Netflix’s investment in the local Indian market has creatively and economically helped the country’s economy.
According to co-CEO Ted Sarandos, Netflix has spent over two billion dollars from 2021-2024 on Indian content, stateing that it will create 20,000 jobs. Sarados mentioned these figures during a media summit in Mumbai called WAVES 2025 in a fireside chat with actor Saif Ali Khan.

Netflix’s New Found Interest in India

They started with Sacred Games, their first-ever Indian Netflix original, which has evolved into over 150 local productions spanning across 90 cities.

Support for Indian content has reached new heights, clocking in at 3 billion hours watched within the last year – an approximate 60 million hours every week.

Each week, an Indian movie has made its way into Netflix‘s global top 10. This was seen happening for the entirety of last year.

India: A Core Market for Netflix’s Growth

Sarandos considers India to be at ‘storytelling inflection point’, akin to Korea before the global success of Squid Game.

Currently, India’s ranked second place for the rate in which paid subscribers increase, and third in terms of revenue growth as of Q2 2024.

According to analysts, the on-demand video service has approximately 15 million users.

2025 Netflix Content Schedule for India

Netflix has planned to add 25 new titles for India in 2025, which include:

– Movies: 6
– Series: 14
– Unscripted Shows: 5

The new titles would be a mix of fiction and non-fiction content, from dramas and rom-coms to action thrillers.

Streaming Wars – Competition in India

As noted, Netflix is still losing notoriety relative to other platforms like JioHotstar, Amazon Prime Video, ZEE5, Sony LIV, and Apple TV+.

Their approach in India appears to be centered around heavy investment in region-specific content, diverse stories, and a digitally inclined audience.

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