May 5, 2025 — Jakarta/Beijing — vivo has expanded its audio lineup with the launch of the iQOO Buds 1ia new pair of true wireless stereo (TWS) earbuds aimed at budget-conscious users and gamers. The earbuds debuted over the weekend and are now available in select markets, including Indonesia and Chinaoffering a standout battery life of up to 50 hours and low-latency audio performance.
The iQOO Buds 1i share a similar design and hardware profile with the I live Buds 3i sold in China but stand out with a striking “Star Light” Yellow and Black color scheme and iQOO branding.
Battery Life:
Audio and Connectivity:
10 mm high-polymer composite drivers for rich bass and crisp audio
Bluetooth 5.4 with 88ms ultra-low latency in Gaming Mode
Ai noise reduction for clearer calls and immersive audio
IP54-certified water and dust resistance
Smart Features:
Indonesia: IDR 349,000 (~$21 / €18) for the 50-hour version
China: CNY 95 (~$13 / €11) for the 45-hour version
Available Color: Star Light (Yellow and Black)
Despite being a rebadged version of the Buds 3i, the iQOO Buds 1i deliver flagship-like features at an entry-level price, making them an appealing choice for budget-conscious music lovers and mobile gamers.
By leveraging the iQOO brand’s identity as a performance-driven sub-brandvivo is clearly targeting the youth and gaming demographic. The low-latency gaming modelarge battery life, and affordable pricing combine to position the iQOO Buds 1i as a value-packed option in the budget TWS segment.
