Mukesh Ambani led JioStar has announced plans to invest over Rs 84000 crore ($10 billion) in content creation over the next three years. This decision was announced by Vice Chairman Uday Shankar during his address at the World Audio Visual & Entertainment Summit (WAVES) 2025. JioStar a joint venture between Reliance Industries Viacom18 and the Walt Disney India unit. The unit is focusing on its content for its growth. Shankar stated that the platform is delivering premium and diverse content to its audience. Speaking at a session at the first World Audio Visual & Entertainment Summit (WAVES) here he also said the industry needs to focus on 2-3 big drivers including creating more content which is tailored and customised to the Indian needs. In FY2024 the two companies spent Rs 25000 crore on content alone. In FY2025 it went to Rs 30000 crore and the number for the FY26 will be over Rs 32000-33000 crores Shankar said. So in three years alone we have spent more than USD 10 billion he said. He said the domestic screen entertainment or video entertainment industry is currently pegged at USD 30 billion while in the US its size is around USD 200 billion and in China USD 75 billion. Stating that the value the space or rate at which the growth has taken place over the last 30 years in the next 15 years also it will continue to grow but there are two or three big drivers that are needed to focus on. Besides creating more content which is customised tailored for Indian needs he said we have to take distribution even deeper.  (With inputs from PTI)