Ads in AI Chatbots: Google, which has been the biggest name in the world of search engines till now, is now facing tough competition due to generative AI.

Ads in AI Chatbots: Google, which has been the biggest name in the world of search engines till now, is now facing tough competition due to generative AI. To deal with this challenge, Google is now planning to show ads in its AI chatbots. According to Bloomberg report, Google wants to maintain its hold in the field of digital advertising through this step.

Google's new planning

Google's AdSense for Search program, which was till now used to show ads in the search results of websites, is now also being included in the conversations of AI chatbots. For this, the company has conducted trials with some AI search apps like iAsk and Liner last year and this year. The purpose of these tests is to understand how ads work in new-age AI-based conversations.

Who is challenging Google's search business?

Ever since ChatGPT knocked at the end of 2022, Google's traditional search business has been under threat. People started turning to AI chatbots to answer questions. In response, Google also launched its own AI chatbot and added features like AI overview to search, allowing users to get direct answers without visiting any website.

But the difficulties did not end here. Now new platforms like Perplexity AI are emerging, which are giving fast and accurate answers to users using several AI technologies like OpenAI and China's DeepSeek.

Meanwhile, Google is also facing a major legal challenge in the US. A federal judge has found Google guilty of maintaining a monopoly in the open web digital advertising market. The hearing of this case is still going on and its impact on Google's future search business can be profound.