Move aside maximalist decor is the way to go embrace clutter Inspired by the “cluttercore” of Bridget Jones’ Victorian townhouse in Mad About The Boy? to make the most of the “intentional clutter” look in your own home, in five simple, budget-friendly steps.

The concept of “intentional clutter” is keen to display more of their own personalities – and “stuff” – in their homes, while still keeping them stylish. In fact, online searches in the UK for maximalist decor have skyrocketed by 120% over the past year. Charlotte Ford, Marketing Director at Ruggable, explains, “Intentional clutter is about curating, not hoarding. “Avoid keeping items just for aesthetics and instead, showcase books you love, meaningful trinkets and souvenirs that spark joy.”

Charlotte says, “If your trinkets, books and art are mismatched, try to keep the other colours in your space as harmonious as possible. Choose a colour palette that complements the mood and vibe you want to create.” Earthy tones like terracotta or sage green are a good option, alongside mustard and brown tones. They create a relaxing backdrop while allowing your accessories to shine through.

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Studies show plants, such as the ever-popular palm, can help boost productivity and mood, which is great if you work from home. “Having pockets of nature in your home can bring about relaxation and add an organic energy,” Charlotte continues. “To maximise that ‘curated clutter’ feel, opt for trailing ivy and towering monstera plants that will hang and wind around furniture. “Hanging plants are also a good option because they draw the eye upward, helping to shift focus away from clutter on the floor. This makes the room feel less chaotic and more organised, even in a busy space.”

Art can really bring a home to life, so why not showcase postcards, ornaments and paintings like your very own mini art exhibition? Experiment with colours and textures, like placing a postcard in an antique frame with a colourful backdrop, arranging your favourite books on a coffee table or dotting knick-knacks around shelves for an eclectic yet personal feel. Using items we already own is a more sustainable option than buying new things, and they’re a talking point.

Vintage, second-hand pieces are an integral part of the intentional clutter trend. Charlotte adds, “These pieces could’ve been passed down through generations or be something you have picked up and connected with. This is important because not everything in your home will match. “Interiors are moving towards personalised spaces, with less focus on plain walls and generic artwork. Many are now gravitating towards homes that embrace lived-in mess and personal memorabilia.” Vintage rugs, especially colourful ones, are a great place to start as they are the focal point of a room. Then look for trinkets that clash with the colours that you can see.

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