Google rolls out redesigned ‘G’ logo with gradient effect, in first update since 2015
ETtech May 13, 2025 02:00 PM
Synopsis

This is the first time Google has updated its standalone 'G' icon since 2015. The redesign comes as the company doubles down on generative AI, including the launch of Gemini, its flagship AI assistant. Gemini’s logo, which features a blue to purple gradient, appears to be a precursor to this shift toward fluid, gradient-based visual elements in Google's branding.

Credits: 9to5google
Google is introducing a redesigned version of its iconic ‘G’ logo, marking the symbol’s first update in nearly a decade. The refreshed design replaces the solid red, yellow, green and blue blocks with a seamless gradient blend, offering a more contemporary look in line with the company’s evolving focus on artificial intelligence (AI).

#Operation Sindoor

The damage done at Pak bases as India strikes to avenge Pahalgam

Why Pakistan pleaded to end hostilities

Kashmir's Pahalgam sparks Karachi's nightmare

According to a report by news site 9to5Google, the new logo is currently being rolled out to iOS users via the Google Search app and has begun appearing on Android devices through the beta release of version 16.18 of the Google app. While the change is subtle, particularly for smaller sizes, it signals a broader shift in the tech giant’s design language as it aligns itself more closely with its AI-first approach.

This is the first time Google has updated its standalone 'G' icon since 2015. The redesign comes as the company doubles down on generative AI, including the launch of Gemini, its flagship AI assistant. Gemini’s logo, which features a blue to purple gradient, appears to be a precursor to this shift toward fluid, gradient-based visual elements in Google's branding.

The report noted that Google has not updated its full six-letter wordmark alongside the icon. It also remains unclear whether the new design style will extend to other product logos such as Chrome or Maps, which currently use the four-colour scheme.

The visual refresh is part of Google’s broader strategy to signal its AI ambitions not just through product features but also through brand aesthetics.

© Copyright @2025 LIDEA. All Rights Reserved.