Indian fashionista and global influencer Masoom Minawala made a statement at the 2025 Cannes Film Festival, strutting the red carpet as an eager promoter of Indian fashion. Her outfit? A stunning custom design by Kolkata’s Reik Studio, marrying India’s glorious artisanal culture with the sophisticated drama of French haute couture.
The outfit—a beaufited ivory silk jumpsuit supported by a flowing cape—was a dramatic combination of architectural tailoring and ethereal femininity. Inspired by 20th-century French fashion, the silhouette was dramatic yet lyrical, a testament to Reik’s renowned sense of sculptural fluidity. The entire garment spoke of craftsmanship: more than 600 hours of hand-beaded embroidery incorporating micro pearls, fine enamel roses, and intact shells produced an ivory-on-ivory masterpiece that glowed softly under the Cannes lights.
Masoom’s appearance was not merely fashion—it was a declaration of intention. In a world that usually pursues rapidity, her selection of sluggish, detailed fashion reminded the world stage of the eternal beauty of Indian handloom. It was elegance with complexity, restraint with richness.
Styled by the always-reliable Ami Patel, with jewellery from Tanishq Middle East, the whole look embodied the spirit of a contemporary Indian woman—strong, visionary, and anchored. A mother of two and a fashion trendsetter, Masoom continues to break the mold of what representation looks like at global platforms such as Cannes.
Her red carpet appearance this year is more than a moment—it’s a movement. A reminder that Indian fashion isn’t just joining the global conversation. It’s driving it.
