is set to face a setback after reportedly attempts to desperately slash costs on their daytime show. The long-running programme remained largely unaffected this week after announced major changes to the scheduling and production of its award-winning shows. and faced a major blow and have had their usual time slots axed in a brutal move. In the 2026 daytime schedule, Lorraine will no longer hold their usual hour-long 9am slot, and will instead run from 9.30am-10am, on a seasonal basis for 30 weeks of the year. What's more, Loose Women will continue to air for one hour from 12.30pm, but again on a seasonal basis for 30 weeks of the year.

With This Morning, it has been reported by that the show is cutting its production budget backstage, which means no more abroad trips for Alison Hammond and no more big, glossy showbiz segments.

An insider told The Sun, "This Morning may have not been hit by the cuts on the surface, but the show is going to look completely different when this all comes into effect next year.

"The cost of production is on the rise and budgets are going to be significantly reduced when the shows launch in their new schedule slots.

"As well as cuts behind the scenes, there will be big changes on camera, especially on This Morning, big production items like musical theatre performances or outside broadcasts, which is what the show is famous for, will be cut.

"Gone are the days of flying talent like Alison Hammond to Los Angeles to interview Hollywood stars."

Express Online have contacted ITV for comment.

Kevin Lygo, Managing Director of ITV's Media and Entertainment Division, explained: "Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.

"These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever."