The theater is considered the new cultural and artistic symbol of Vincom Mega Mall Ocean City, elevating the entertainment experience while redefining shopping by weaving emotion, creativity, and cultural connection into every customer journey.

In an era where consumers increasingly seek multi-dimensional experiences, the arrival of VinPalace at Vincom Mega Mall Ocean City has captured the attention of the retail industry and the art-loving community alike. A theater meeting international standards not located in a traditional standalone venue but rather embedded within a contemporary retail environment is a bold integration that reflects a paradigm shift in public space design and pioneers the concept of a “one-stop shoppertainment” model—where art, culture, shopping, and leisure converge.

Located on the third floor of Vincom Mega Mall Ocean City, a retail destination spanning nearly 70,000 sq.m, the theater boasts a state-of-the-art auditorium with a capacity of 1,600 seats.

Equipped with cutting-edge stage technology—including a moving water stage, oversized LED screens, programmable lighting effects, and immersive surround sound—the theater promises a revolutionary performance experience.

VinPalace is designed as a cathedral of art within the commercial heart of the city—a place where every moment becomes a bridge between artists and audiences, between tradition and modernity. With regular live shows, concerts, multimedia performances, and cultural exchange events, VinPalace is poised to become a creative sanctuary for both Vietnamese and international art enthusiasts.

Interior view of VinPalace Ocean City Theater, conceptual rendering. Graphic courtesy of Vinhome

Complementing the theater is a premium convention center, featuring four gemstone-inspired meeting rooms—Pearl, Coral, Crystal, and Sapphire—and a grand ballroom. Spanning over 3,000 sq.m, the venue is engineered for flexibility, capable of hosting a wide range of events from corporate conferences and exhibitions to luxury weddings and large-scale MICE functions. With meticulous investments in architecture, functionality, and digital presentation technology, VinPalace’s event facilities offer seamless adaptability for events of any scale and nature.

Premium conference room at VinPalace Ocean City. Photo courtesy of Vinhome

Vincom Mega Mall Ocean City is not only a cultural and artistic hub with VinPalace at its core but also a dynamic retail destination with over 150 leading domestic and international brands. It offers a vibrant journey that fuses shopping with entertainment and lifestyle. The AEON department store and supermarket will provide over 7,550 sq.m of high-quality Japanese goods, from fresh produce to homeware. Malaysia’s Mr. D.I.Y. will deliver thousands of multi-purpose products, while Korean lifestyle brand Oh!Some will appeal to trend-conscious shoppers with fashion, accessories, and personal care items.

Fashion lovers can explore global streetwear brand MLB from Korea, enjoy the whimsical collection of Flying Tiger Copenhagen from Denmark, or shop for performance footwear at Skechers and Crocs—both internationally renowned brands.

In the food and beverage sector, visitors can look forward to culinary experiences from top Asian brands such as Songsabu, known for its savory Korean donuts; the popular sushi buffet Qooqoo; and Beakje Galbi, a traditional Korean BBQ restaurant making its debut in the Vincom system.

CGV Cinemas, Phuong Nam Book City, Kidzooona indoor playground, and Light Fitness Center round out a comprehensive experience that spans education, recreation, and wellness. Together, they create a constantly evolving space where each visit becomes a meaningful cultural journey rather than a routine shopping trip.

Vincom Mega Mall Ocean City’s facade. Photo courtesy of Vinhome

Scheduled to open in Q3 this year, Vincom Mega Mall Ocean City is expected to transform Ocean City into northern Vietnam’s new nucleus for culture, art, and entertainment. With its groundbreaking model and integrated lifestyle ecosystem, the mall is setting a new benchmark for the future of commercial real estate in Vietnam.