In a fast-moving world of fashion, trends change every season. Some trends emerge out of nowhere and capture the attention of millions like never before. One such trend that is currently making waves is Labubu, it’s a small, wide-eyed doll with has a mischievous look. Emerged from a character from a fantasy series, it soon became a global fashion trend adored by fashion enthusiasts and celebrities.
For the longest time, Barbie dolls have stood out as a cultural icon as a children’s companion and a means of imagination. But now this Labubu doll is creating a buzz not just amongst kids but also celebrities like Ananya Panday, Rihanna. Dua Lipa and more.
This toy doll was created in 2015 by a Hong Kong artist called Kasing Lung. He took inspiration from Nordic fairy tales and ancient European elf legends and eventually created Labubu as part of his fantasy series called The Monster. Lung was away from the video games and other computer games; therefore, he spent most of his time sketching and drawing dolls and telling stories through visuals.
Finally, in 2019, Labubu entered the toy market through a collaboration with the Chinese brand Pop Mart. Besides being a toy, this doll is now available in many forms, like figures, keychains, plush toys, and special holiday editions with scarves and gloves.
However, what’s currently capturing the attention of everyone is the usage of this toy as a handbag accessory. This doll came into the spotlight after BLACKPINK’s Lisa first donned a bag that had this doll hanging out of her bag.
Later, Bollywood actress Ananya Panday, pop star Rihanna, and Dua Lipa were also seen embracing this trend, making it clear that it wasn’t just a toy, it was also a pop culture fashion.
Another reason why this doll has been taking the limelight is that this toy is usually sold in “blind boxes.”, which is a surprising element because buyers don’t know which version is inside. His surprise factor has made unboxing videos go viral on platforms like TikTok and Instagram. Each doll typically costs around $20 to $30 (approximately ₹1,600 to ₹2,500), depending on the edition and type.
This Labubu doll isn’t just a toy, it’s a nostalgia for childhood dreams, global designs, and modern fashion.
