Micro-drama OTT platform Flick TV has raised $2.3 million in seed funding led by Stellaris Venture Partners, as it looks to tap into the growing demand for short-form, mobile-first video content in India.
The round also saw participation from Gemba Capital and Titan Capital.
The Bengaluru-based startup will use the funds to scale content production, improve user experience, expand into regional languages, and strengthen its team, cofounder Kushal Singhal told ET.
Launched earlier this year by Singhal and Pratik Anand, Flick TV offers vertically shot, professionally produced drama episodes, each under five minutes, targeted at mobile-first audiences.
Singhal previously helped build ShareChat’s short video creator ecosystem and worked on scaling creator supply and monetisation at social entertainment platform EloElo. Anand led new user growth at Meesho and managed content verticals at the audio series platform Pocket FM.
The team also includes Sanidhya Mittal, formerly with ShareChat, who is leading Flick TV’s technology roadmap.
The startup is planning to launch over 100 original titles across genres such as romance, thrillers, and slice-of-life, and will expand content production into four new regional languages.
It is also integrating generative AI tools into its production pipeline to support scripting, storyboarding, and visual planning.
“Microdrama combines ‘snackable time’, where attention spans are reduced, with the power of storytelling. Human beings have always had the urge to know more, and we see this will become a $5 billion market in India over the next five years,” said Singhal.
On the monetisation front, Flick TV is adopting a hybrid approach. Users will initially pay per episode through micropayments, with the option to switch to monthly or quarterly subscription plans as engagement builds.
That said, India’s micro-drama segment is still at a nascent stage, but it is starting to attract interest from both users and investors. Earlier this year, audio platform Kuku FM announced its entry into the space with the launch of Kuku TV, its video streaming service focussed on serialised short-form dramas.
“India’s next entertainment wave will be mobile-native, emotionally engaging, and built for short attention spans. The Flick TV team brings together expertise in content creation and testing, along with a deep understanding of user acquisition and engagement—making them frontrunners to innovate and lead this emerging category,” said Mayank Jain, principal at Stellaris Venture Partners.
The round also saw participation from Gemba Capital and Titan Capital.
The Bengaluru-based startup will use the funds to scale content production, improve user experience, expand into regional languages, and strengthen its team, cofounder Kushal Singhal told ET.
Launched earlier this year by Singhal and Pratik Anand, Flick TV offers vertically shot, professionally produced drama episodes, each under five minutes, targeted at mobile-first audiences.
Singhal previously helped build ShareChat’s short video creator ecosystem and worked on scaling creator supply and monetisation at social entertainment platform EloElo. Anand led new user growth at Meesho and managed content verticals at the audio series platform Pocket FM.
The team also includes Sanidhya Mittal, formerly with ShareChat, who is leading Flick TV’s technology roadmap.
The startup is planning to launch over 100 original titles across genres such as romance, thrillers, and slice-of-life, and will expand content production into four new regional languages.
It is also integrating generative AI tools into its production pipeline to support scripting, storyboarding, and visual planning.
“Microdrama combines ‘snackable time’, where attention spans are reduced, with the power of storytelling. Human beings have always had the urge to know more, and we see this will become a $5 billion market in India over the next five years,” said Singhal.
On the monetisation front, Flick TV is adopting a hybrid approach. Users will initially pay per episode through micropayments, with the option to switch to monthly or quarterly subscription plans as engagement builds.
That said, India’s micro-drama segment is still at a nascent stage, but it is starting to attract interest from both users and investors. Earlier this year, audio platform Kuku FM announced its entry into the space with the launch of Kuku TV, its video streaming service focussed on serialised short-form dramas.
“India’s next entertainment wave will be mobile-native, emotionally engaging, and built for short attention spans. The Flick TV team brings together expertise in content creation and testing, along with a deep understanding of user acquisition and engagement—making them frontrunners to innovate and lead this emerging category,” said Mayank Jain, principal at Stellaris Venture Partners.
