The Narendra Modi government has been pushing for Make in India intiative. And it is being implified across sectors. If reports are to be believed there is no good news for lovers of expensive foreign sports footwear and other premium products: like Nike Adidas and Puma may vanish from Indian shelves by the end of 2026. According to reports the Bureau of Indian Standards (BIS) will physically inspect the famous brands factories in different parts of the world and only then will provide certification. A range of products – 730 to be precise – are now subject to what are called Quality Control Orders (QCOs) and must carry the BIS quality stamp. Other than the luxury products items like pressure cookers gas stoves battery cells mobile chargers as well as industrial products such as cement and steel strips. Crucially all toys aimed at children under 14 must also be BIS-certified. The QCO list exploded from 180 to 730 products. The change has been driven in part by commerce minister Piyush Goyal who’s pushing hard to expand the QCO net. The government has made its position clear and said that products sold in India should meet high standards as they do in developed countries. Then in March the BIS launched coordinated nationwide raids on Amazon and Flipkart warehouses across cities including Lucknow Delhi Gurgaon – and even down south in Coimbatore Sriperumbudur and Tiruvallur in Tamil Nadu. The BIS seized thousands of items deemed substandard or lacking the BIS quality control seal. From one Flipkart warehouse hundreds of sports shoes worth around ₹6 lakh were seized. Shoes and toys were two of the major categories confiscated alongside stainless steel water bottles – mostly from major manufacturers. There’s no doubt the government’s goal – to make Indian products synonymous with world-class quality – is laudable. However not many companies are in favour of the way the government is bringing the quality control under its ambit.