The key to protein assimilation is its digestibility. Consuming protein, its assimilation, and then the sparing of protein for growth, repair and maintenance are not quite the same thing. Currently, the narrative is entirely focused on consumption. And from weight loss to disease prevention, from good skin to longevity – it is the answer to everything. The reality, though, is very different.

When people get protein-consumption focused, they miss out on rice, poha, chapati, bhakri, to start with. Then, of course, they also miss out on fresh fruit – banana, mango, sitaphal ka toh naam bhi lena allowed nahi hai. And then, from pumpkin seeds to pistachios, everything is eaten just for protein. So it’s chia seeds in the morning; eggs, avocado and cheese for breakfast; grilled chicken with salad or sauteed veggies for lunch; a protein shake thrown in and meat, fish, egg or paneer for dinner. You expect to feel fab but you fart, unexpectedly. But don’t worry, there’s a cure for that too: fibre drinks, pills and powders.

And how can I forget the probiotic yoghurt? The more unpronounceable the brand, the better it works. Every actor, cricketer and creator worth their salt is now into products that are ready-to-eat and sell you...