Right after an entrepreneur has thought about the idea, the next step is to find the right people to put on the bus. This step could be a make-or-break for the startup. Every entrepreneur can’t do everything alone and needs people to bring in their unique skills and energy that shape an early startup.

After Sangeeta decided to start her own venture in 2015 at the age of 50, she was drifting towards her comfort zone – print media. Having worked for so many years in journalism, she was quite confident with the core aspect of the profession. While she could research and write stories, getting them out to the world is something this venture was about to teach her. It was at this point that her son advised her that this was the time of digital media; today’s generation did not read print and any media house worth its salt had its own website and social media sites. Print readership was limited but access to digital content was growing rapidly. The shelf life of online stories was longer, too, and the reach was vast. Here came Sangeeta’s Eureka moment – if she was to run a startup, it should be...