After a long wait, Aamir Khan is set to make his big-screen comeback with ‘Sitare Zameen Par’, releasing on June 20. With just two days to go, the makers have pulled the curtain back on the film’s release strategy, and it includes three major decisions that fans and industry insiders are buzzing about.1. No Early Morning Shows Before 9 AM

According to a report by Bollywood Hungama, the film's distributors have laid out clear instructions: cinema halls must not screen the film before 9:00 am. This unusual move breaks from the typical trend of early morning fan shows for major films. The plan? To create maximum audience impact during peak hours, driving up both visibility and occupancy.2. Affordable Pricing, No ‘Blockbuster Surge’

Unlike most big-budget releases that opt for blockbuster pricing, Aamir Khan has chosen a more accessible pricing model. The film will be screened at popular weekend rates, which are only marginally higher than regular prices. This thoughtful pricing is being seen as a move to ensure mass reach—especially for families, given the film’s emotional and inclusive theme.3. High Screen Commitment from Theatres

The strategy demands an unprecedented screen commitment:

• Single screens must show only ‘Sitare Zameen Par’ all day.
• Multiplexes with 2 screens must run at least 8 shows of the film.
• Larger multiplexes are assigned anywhere between 11 to 31 shows daily, depending on their screen count.

This screen-blocking move indicates immense confidence in the film’s potential performance and aims to make ‘Sitare Zameen Par’ undeniably visible across the country.Advance Booking Now Open

With CBFC certification cleared, advance bookings for the film are now live. These strategic decisions—from show timing to pricing and screen volume—are designed to maximize reach without alienating audiences with inflated ticket costs.

Final screen count is expected to be locked in by June 19, but it’s already clear that Aamir Khan is betting big on a balanced approach—blending scale with accessibility.