Samsung, a leading consumer electronics brand, has inaugurated its Premium Experience Store at Airport Nagar in Pune city. This store, which extends to a 3 square foot space, is not just a sales center, but a perfect tech-dystension for tech lovers, where the experience of innovation, education, customer participation and full connected ecosystem is available under one roof.
This new store is equipped with specially designed zones, where customers have a full premium products of Samsung, such as galaxy smartphones, tablets, laptops, smartwitches, smartwitches, as well as connected devices in EcoCistim. In this store, Couterted Zones can experience consumer products, home automation, health and wellness, AI photography and many other tech-base things.
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Samsung’s ‘Learn @ Samsang’ initiative will also be implemented here. Various workshops are organized under this, which are especially designed to the Millennials and Generation Z. These workshops include AI-paved photography, digital arts, dudeling, creative hacks, production tips, its purpose is to increase technical skill development and tech explosion among the customers.
Samsung has selected the aircraft city as a major location in the area of Pune’s fast -growing and high shopping capacity. This place is ideal for customers who adapt to advanced technology and will be the main retail touchpoint for the store Samsung here. Sumit Walia, Vice President – D2C Business and Corporate Marketing, Samsung India said that in Samsung we are creating inspirational and innovative retail experiences for customers. Our new store in the aircraft city gives new strengthening our premium presence. Here customers will get top-off-line technology, connected experience and quality services under the same roof.
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Exclusive offers and benifits have been introduced to customers for the launch of the store:
The ‘Samsung Store+’ included in this store makes digital touchpoints easier for customers to get in -depth information about products, compare and use home delivery facilities. This gives customers a combined experience of online and offline.