Reliance is preparing to make a significant investment in its beverages business with plans to spend as much as Rs 8000 crore over the next 12 to 15 months according to people familiar with the matter reported Economic Times. The overall investment will be committed to ramping up production capacity for Campa and other beverages in its portfolio. Reliance Consumer Products (RCPL) owned by Mukesh Ambani is establishing approximately 10 to 12 additional greenfield and co-packing facilities across the nation. This is part of a larger strategy to scale-up competition with global giants like Coca-Cola and PepsiCo as well as a myriad of affordable regional brands which dominate local markets an executive of the firm stated reported Economic Times. According to the Economic Times report this will be RCPLs largest capital expenditure yet. Launched in 2022 as a wholly owned subsidiary of Reliance Retail Ventures RCPL is now boldly taking the steps necessary to establish itself in Indias competitive beverage market. The capex is being done on a combined investment of Rs 6000-8000 crore by Reliance and some of its partners the executive cited above was quoted as saying. This year Reliance expanded its beverage manufacturing footprint by establishing a plant in Guwahati in partnership with local partner Jericho Foods and Beverages LLP. This facility focuses on manufacturing soft drinks and bottled water for the Northeast region. Additionally another production unit is currently being set up in Bihar. The lineup of beverages produced by Reliance Consumer Products includes Campa Cola Campa Orange and Lemon Sosyo soft drinks Spinner sports drink Sun Crush juice the fruit hydration brand RasKik and Independence bottled water. Reliance Consumer has partnered with former cricketer Muttiah Muralitharan to co-create produce and market Spinner a sports drink being sold at ₹10 for a 250 ml bottle - less than half the price of competing drinks like PepsiCo’s Gatorade and Sting. Currently Campa and the other beverages in Reliance’s growing portfolio are being produced at 18 different plants all around the country through investment-partnerships.