Bhavish Aggarwal-led AI startup Krutrim has acquired BharatSah’AI’yak, a platform built by technology consultancy firm Samagra that develops, deploys and manages AI solutions.

The startup did not disclose the financial terms of the deal, but said that the acquisition will help it in advancing its large language models (LLMs), cloud infrastructure and agentic AI platform Kruti.

With this, Krutrim is also looking to scale up BharatSah’AI’yak presence across India to democratise AI across the country’s public services enterprises and citizen engagement platforms, the startup said in a statement.

“The integration of BharatSah’AI’yak with कृत्रिम Cloud, along with कृत्रिम’s agentic platforms and LLM models, enables the company and its partners to serve a wide range of use cases and government applications,” it added.

The AI platform specialises in building India focussed vernacular retrieval augmented generation (RAG) based AI bots that deliver both text and voice-led experiences.

BharatSah’AI’yak develops solutions that blend conversational and deterministic flows while remaining cost-effective and accessible for users, the statement added.

Notably, Krutrim has also brought on board Samagra’s AI team for smooth transition.

Samagra also developed Kumbh Sah’AI’yak, an AI chatbot to assist pilgrims at the Prayagraj Mahakumbh. For Kumbh Sah’AI’yak Krutrim delivered cutting-edge hosted open-source LLM services for the chatbot.

It also built AMA Krushi AI chatbot in Odisha for voice-led agriculture and scheme advisory for farmers in local languages, based on official government data.

With this acquisition, Krutrim can help these AI assistants scale and serve new users across different domains.

Ola’s AI venture is spreading arms in the AI domain as it looks to follow a full stack approach by building their silicon chips, cloud and AI foundational models.

The acquisition came a week after Krutrim launched its AI assistant Kruti last week. Kruti, a Gen 2 multimodal assistant analyses text, voice, image and files and generates responses and in-depth reports. It is available in more than 11 languages and helps users in ordering food, booking cab and in tasks such as image creation and bill payments.

The AI startup is also looking to launch Kruti for developers to help them build and deploy new agents on the platform.

In April, Krutrim announced that it started hosting Meta’s Llama 4 models on its cloud platform. Back then, it said that Llama 4 Scout and Llama 4 Maverick will be available for developers to test, build, and deploy applications in the price range of INR 7 to INR 17 per Mn tokens.

It also claims to be the first Indian AI company to deploy Meta’s Llama 4 models on Indian servers.

Earlier this year, Krutrim began hosting open source AI models of Chinese GenAI company DeepSeek on its cloud platform. A month later in February, it also deployed DeepSeek’s new R1 671B model on Nvidia’s H100 graphics processing units in India.

Founded in 2023, Krutrim offers GPU-as-a-service, model-as-a-service, along with other multiple no-code platforms. It became a unicorn in January 2024 after raising $50 Mn in a round led by Z47 (erstwhile Matrix Partners India).

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