Turns out, the real reason behind her not texting back is not her lack of interest – but because that cute-looking dude went ahead with full trauma-dumping mode while treating her like his unpaid therapist!

A recent study from Stanford has officially named the emotional labor sucking the life out of heretosexual (and in some cases, bisexual) women: it’s “mankeeping” — and it’s driving them straight out of the dating pool.


What is mankeeping ?

‘Mankeeping’, a clever and culturally resonant play on ‘kinkeeping’ (the caregiving women often perform in families), is a blend of the words man and housekeeping, recently coined by researchers at Stanford University under psychologist Angelica Puzio Ferrara (alongside Dylan P. Vergara), and refers to the growing emotional labor that women shoulder in heterosexual relationships.

What does it mean? It describes the emotional labor many heterosexual women find themselves performing—unkindly unpaid yet deeply taxing. This includes being a partner’s crisis hotline, mood manager, social secretary, and confidante, often without reciprocal care.


From becoming a live-in therapist to taking on the role of social secretary, many women find themselves decoding their partner’s moods, orchestrating his social calendar, and providing emotional caregiving without reciprocation. It’s not just an occasional favor—it’s a habitual, exhausting duty embedded in daily life.

In a society where men often have fewer emotionally intimate friendships, romantic partners inadvertently become their primary support network. Stanford’s research found that about 20% of US men report having no close friends, compared to women, who typically maintain richer, more emotionally engaged social circles. As a result, many women feel pressure to carry this emotional burden, on top of the mental load they already manage at work, home, and family.


What does the study say?

As reported by the NY Post, Stanford postdoctoral fellow and developmental psychologist Angelica Puzio Ferrara, during a talk at the Clayman Institute Faculty Research Fellows, “In the US, about one in five men claim they have no close friends,” adding, “In comparison to women’s social networks, men’s social networks in the US and UK tend to be thinner in depth, less frequent in emotional disclosure, and more rarely relied on for support.”

What does that mean? He has no one else to talk to, no friend to turn to — so he picks his female partner as the trauma-dumping ground.

Ferrara argues this male loneliness epidemic isn’t just a “him” problem — it’s a her burden. And it’s pushing women to hit pause on relationships altogether.


According to Pew Research, just 38% of single women are actively seeking love, compared to 61% of men.

That math adds up to one blinking highlight: women are opting out of being “therapists with benefits.”

The driving force behind ‘mankeeping’:


As Ferrara explained, “This is the labor that women take on to shore up losses in men’s social networks and reduce the burden of this isolation on families, on the heterosexual bond itself, and on men,” adding, “The barriers that men are facing in their relationships have the potential to expand women’s labor on men’s behalf.”

Ferrara dubs this draining duty “mankeeping,” likening it to “kinkeeping” — the thankless job of maintaining family bonds, which also mysteriously ends up in women’s laps.

And the root of it all? Stunted male friendships and toxic masculinity .



The male friendship recession

Studies show that men’s social circles have shrunk significantly over the past few decades. Although there’s ample evidence that men had close friendships at the turn of the twentieth century, post-industrially, some men see close male friendships as a threat to their manhood. For example, the AEI Survey Center on American Life found that the number of men with at least six close friends in North America and Australia dropped from 55% to 27% since 1990, while 51% of men say they lack a confidant altogether. Without strong emotional outlets, romantic partners often become primary emotional support—a shift that burdens women with additional responsibilities.


Gendered social conditioning

Women are culturally conditioned from a young age to nurture, remember birthdays, organize gatherings, and maintain emotional harmony. Meanwhile, men are often discouraged from expressing vulnerability, internalizing the idea that “real men” don’t need emotional support.


Growing awareness, diminishing infrastructure

While more men now seek mental health support, many lack male friendships or group spaces where they can process emotions. The result? Unsurprisingly, the emotional load falls on their female partners.


The emotional toll on women
This dynamic is far more than an emotional hassle — it has real-world ramifications:



Burnout and exhaustion

From comforting a partner after job loss to ensuring they stay socially engaged, many women spend hours weekly on mankeeping activities. With existing responsibilities—work, family, personal pursuits—these added hours push many past their limit.


Resentment and feeling unseen

When emotional labor is one-sided, women often feel undervalued. Consider the friend who consoles her husband after he lost a golf game, yet he can’t reciprocate when she shares her own worries.


Erosion of self-worth and identity

Constant caregiving can eclipse a woman’s own needs and goals, leaving her emotionally depleted, less affirmed in her own identity.


Relationship fallout

Research indicates that women who invest more emotional work than they receive are likelier to feel less love in their relationships and are at increased risk of divorce.


Why does this matter beyond individual couples?


Relationship dynamics: Women increasingly “opt-out” of dating or marriage, as according to Pew Research, with only 38% of single women pursuing love versus 61% of men.


Gender norms: Frankly naming and addressing mankeeping challenges, outdated expectations that women should be emotional caregivers.


Societal health: By identifying and acknowledging male loneliness, it raises questions about mental health, friendship, cross-gender interdependence, and what sustainable balance looks like.



The way forward:


As per Ferrara, naming this invisible labor is a first step toward equity. Recognizing and naming this form of gendered labor may be important for making women’s emotional work more visible — and hopefully, more equal, she stressed.


Acknowledge and name the labor: Simply naming mankeeping makes invisible work visible. It opens space for honest conversations about fairness and partnership.


Set clear boundaries: Women learning to say “I can’t process this tonight” are reclaiming emotional capacity. Empathy doesn’t mean unlimited availability.


Encourage male emotional networks: Men building support through therapy, men’s groups, or male friendships—such as Gen‑Z “good night calls”—shift emotional reliance from romantic partners.


Share the emotional load: Couples should identify specific emotional tasks—check‑ins, organizing social engagements, mood‑monitoring—and balance them intentionally.


Create broader support structures: Workplaces, communities, and policy-makers can uplift mental health infrastructure—making emotional work less limited inside the periphery of romantic relationships.