Amazon India on Sunday announced the launch of Amazon Diagnostics an at-home service for customers to book lab tests schedule and track appointments and access digital reports through the Amazon app. The service being offered in collaboration with Orange Health Labs will be available in Bengaluru Delhi Gurgaon Noida Mumbai and Hyderabad across over 450 PIN codes the company said in a statement. With this addition Amazon has now integrated its existing pharmacy and clinic services under Amazon Medical. India’s diagnostics sector is worth $15 billion but remains fragmented and underpenetrated. Amazon aims to improve access especially for routine and preventive testing by offering a more seamless and tech-driven experience. Amazon Competitors The market is currently led by players like Dr Lal PathLabs Metropolis Thyrocare and Healthians. The industry has grown at 8–9 percent CAGR over the past 15 years touching $12 billion in 2023–24. Its now moving from deep discounting to a focus on reliability and service quality. Amazon is not chasing low-price competition. Instead it is banking on faster service customer trust and user-friendly digital tools. With chronic health issues on the rise in urban India demand for diagnostics is expected to grow sharply and Amazon wants a slice of that future. Amazon India On New Launch This expansion strengthens the foundation of Amazon Medical by building on the existing service of Pharmacy and Clinic. With Amazon Pharmacy customers get access to a wide range of prescription medications and healthcare essentials along with a free telemedicine consultation service and delivery benefits for Prime and non-Prime members. Amazon Clinic enables customers to consult licensed doctors for a range of primary healthcare needs through a seamless digital experience Amazon said. (With Inputs From PTI)