What happens when a turbaned man from Punjab walks into the heart of American cinema and wins hearts? You get Sardaar Ji 3, and you get Diljit Dosanjh once again doing what he does best — putting Indian stories on the global map.

Over the weekend of June 27–29, Sardaar Ji 3 earned a whopping $876K at the North American box office. It was the only Indian film to make it into the Top 12 films across the US and Canada. That means amidst all the Marvel sequels, animated spectacles, and Oscar-chasers, a feel-good Punjabi comedy stood shoulder to shoulder — if not taller.

This is Diljit Dosanjh. And this is history repeating itself, with a little more swag every time.

Let’s pause for a second and really think about this. A regional Indian film, made in Punjabi, led by a singer-turned-superstar, becomes a North American chart-topper. That’s not just a box office story. That’s a story about representation.

In a world where Bollywood usually speaks for India internationally, Diljit just reminded everyone that regional voices matter — and they’re powerful enough to go global.

Here’s why this moment matters:

It’s the only Indian film in the Top 12 right now in North America. That’s HUGE.

Diljit Dosanjh’s Sardaar Ji 3 Becomes Lone Indian Film in North America’s Top 12

It shows that audiences are opening up to diverse Indian languages and cultures.

It proves that you don’t need a Rs. 300 crore budget or a “pan-India” label to go international. You just need heart. And a bit of bhangra.

While Indian cinema is going global, something unusual has quietly happened on the digital front — and the internet noticed.

Pakistani YouTube channels like HUM TV, ARY Digital, and Har Pal GEO, previously blocked in India following the April 2025 Pahalgam terror attack, are now unblocked. That’s not all. The Instagram accounts of Pakistani actors like Yumna Zaidi, Ahad Raza Mir, and even Shahid Afridi are also accessible again in India.

Why and how? No one knows. Even Pakistani creators and fans are expressing disbelief. Some think it was a quiet reversal that wasn’t meant to make headlines. But well, we noticed.

Sarv Samaaj ko badhaai. And to whoever made this decision — THANK YOU FOR YOUR ATTENTION TO THIS MATTER.

If you’re surprised by this moment, you haven’t been paying attention to Diljit. Let’s rewind:

Coachella 2023: First Punjabi artist on that stage. Turban on. Crowd roaring.

Jimmy Fallon’s Tonight Show: Shared ladoos, cracked jokes in Punjabi.

Grammy Week 2024: Sitting with the Recording Academy President.

Dil-luminati Tour: Over 5 lakh fans, across continents.

So, Sardaar Ji 3 isn’t a beginning. It’s a continuation of how one man from Dosanjh Kalan is rebranding India globally — one sold-out arena at a time.

Diljit’s Brand of Cinema? Full of Fun, Heart, and Identity

Sardaar Ji 3 is unapologetically desi — rooted in folklore, superstition, and classic Diljit-style humour. It doesn’t try to impress the West. That’s exactly why it does.

Audiences from LA to Toronto are loving it for its relatability and heart. A little ghost-hunting, a lot of laughs, and a hero who looks like the guy next door (if the guy next door had legendary comedic timing).

From Singing Kirtan to Singing in Times Square

Diljit’s journey? Filmy af.

From singing kirtans in his pind to starring in Jogi and Chamkila, topping UK charts, and owning red carpets — he’s done it all without ever shedding his roots.

He doesn’t blend in. He stands out. And the world stands up for him.

With Sardaar Ji 3 climbing charts and a pipeline full of power moves — from Imtiaz Ali collaborations to possible Hollywood crossovers — Diljit is just getting started.

What we’re witnessing is the globalisation of regional India.

Our language. Our swag. Our stories.

“Apan bas pyaar leke aaye haan. Baaki duniya samajh jaandi hai.”

We just bring love. The world understands the rest.

In a crowd full of capes and clones, it was a Sardar who made the loudest noise — and he did it with comedy, culture, and unmatched charisma.

More power to Diljit.

More love to Sardaar Ji 3.

And more spotlight on the many Indians waiting to be heard.