Mumbai, July 3, 2025: Reliance Retail Ventures Limited (RRVL) has made a strategic minority investment in UK-based FACEGYMmarking a significant move in the company’s expansion into the high-growth beauty and wellness segment. Known globally for its innovative approach to skincare and facial fitness, FACEGYM’s entry into India will be spearheaded by Reliance’s beauty platform, Strip.

Founded by beauty entrepreneur Inge TheronFACEGYM has revolutionized skincare by combining non-invasive facial workouts with cutting-edge skincare formulations. The brand has cultivated a cult-like following across major international markets and is widely credited with creating a new niche at the intersection of beauty, fitness, and wellness.

Under this partnership, Reliance Retail will lead FACEGYM’s India debut through standalone studios and select in-store experiences within Tira outlets across key Indian cities. Over the next five years, Reliance aims to scale FACEGYM’s operations using its robust retail infrastructure, deep consumer insights, and expansive omnichannel ecosystem.

This move reinforces Reliance Retail’s broader strategy of strengthening its footprint in the beauty and personal care domain. Anchored by Tira — one of India’s fastest-growing beauty destinations — the company is also building a portfolio of emerging homegrown brands like Akind, Dream, Immerse Playand Nails Our Way.

Bhakti modiCo-founder & CEO of Tira, said:
“At Reliance Retail, we are committed to introducing world-class brands and breakthrough concepts to the Indian consumer. FACEGYM is a perfect fit — it stands at the intersection of beauty, wellness, and fitness, which resonates with modern Indian beauty enthusiasts who seek science-backed and experience-driven solutions. We are excited to bring FACEGYM to India and unlock its vast potential in this fast-evolving market.”

Angelo CastelloCEO of FACEGYM, added:
“This is a pivotal milestone for us. Our strategic partnerships are positioning FACEGYM as a category-defining service with a growing global footprint. India is a critical market for our expansion, and partnering with a powerhouse like Reliance will be a major catalyst in our mission to sculpt more faces and improve skin health worldwide.”

With this collaboration, Reliance Retail continues to lead the evolution of beauty retail and wellness services in India, while helping FACEGYM scale its presence in one of the world’s most promising beauty markets.

Bhupendra singh chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur kiranhis insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.