From a plush doll to a bag charm, a cartoon collectible that sold for six figures is more than just a Gremlin. Yes, you got it right; we’re talking about everyone’s favourite Labubu, which has sent the internet into a frenzy with its evil smile and little toes. Available in a range of sizes, these plushy monsters come in blind boxes and have taken over the fashion industry in just a month.

We are all tired of influencers and celebrities constantly showing off their Labubu and Lafufu, i.e., (fake Labubu) dolls online. Being sold on the internet for a whopping price of Rs 5,000, with limited edition ones shooting up even higher, people are going crazy behind these monsters.


But there is one adorable partner of Labubu that did not match the energy of the audience and turned out to be a flop. We are talking about Zimomo . Labubu’s forest friend, who has a small tail and a rounder face.

Who on Earth is Zimomo now?

Zimomo is the leader of the Labubu elves. While at first glance the characters may all look similar to you, there are minor differences between them. For example, Zimomo has a spiked tail, while Labubu doesn’t have a tail. The original Labubu has a squarish face, whereas Zimomo has a cute, rounder face.

If the story series is anything to go by, Zimomo is twice the size of Labubu, with a bright and cute smile, happy to be carried as a bag charm.

Think of him as a sweet, angelic cousin

Zimomo is basically the main-character energy in this toyverse. Unlike Labubu’s evil and mischievous personality, Zimomo is known to be thoughtful, calm, and innocent, which makes him the leader of the pack. He judges Labubu for his quirky activities, but amidst this show-sha, poor Zimomo was left behind, as Labubu went ahead and took the spotlight.

Zimomo is designed by Ayan Deng and has pastel shades with floral patterns, which would look perfect with your sleek and stylish bags. But hold it there; don’t get too excited, as in terms of price, Zimomo is much more expensive than you can imagine. Zimomo is up for sale for around Rs 50,000 on Pop Mart. Now, you know the real reason for his downfall.


But, if you’re already tired of following the crowd and want something different from Labubu under your budget, then explore the other friends of Labubu and Zimomo. You can pick Yaya, Vos, Pippo, Spooky, Mococo, Tycoco, and Pato. Each has its own personality with little feature changes, which can instantly amp up your accessory look.

So yes, while our parents and grandparents are busy collecting coins and stamps, Gen Z out there are buying mysterious little goblins for the price of a whole weekend trip. And do not forget that this Labubu mania made its founder, Wang Ning, China's 10th richest billionaire.

Who would’ve thought that these vicious-looking dolls could be profitable?