Macha i.e. powder made of ground green tea leaves, which is mixed with water or milk, is prepared in a special way. It tastes a little grass -like and bitterness, but it looks extremely fresh with the right amount of sugar and texture. This is the reason why Macha has become a trending drink in cities like Japan but also in cities like Delhi, New York, London and Dubai. However, this is not the first time that many such drinks have become famous even before any drink has been identified from social media.
Actually, social media has a big hand behind this craze. In his video, influencers with millions of followers call Macha healthy and ‘cool’. People like YouTuber Andy Ella have launched the Macha brand themselves. People prefer to reduce stress or drink it for Insta-friendly stories before workouts. But the story behind it is not only fancy, but also for Japan.
Japan is the largest producer and exporter of Macha. But the speed with which its international demand has increased, the supply has started facing a lot of problems. The number of tea gardens in Japan 20 years ago, now their number is quarter. Farming farmers are getting old and the new generation is keeping distance from this profession. The Japanese government wants maximum cultivation to be cultivated as much as possible, but it requires training, correct technology and patience. Especially there is a long process from taking care of leaves to grinding to make high-quality motives. Cafe owner Jach Managan explains that he had 25 Macha drinks, but had to stop 20 drinks due to the stock being over.
Actually, the question about Macha also arises whether it is just a drink of appearance or really beneficial? Health experts suggest that the amount of catecins and antioxidants in the macha is higher than normal green tea. It is helpful in increasing metabolism, reducing stress and detoxing the body. Although everyone likes its taste, it is not necessary. In the beginning, some people may find its test strange, but it seems quite relaxing once it is habitual. This is the reason that even in countries like India, now Macha Tea and Macha Latta is part of the Cafe Menu Are being made
