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Google’s new AI feature could face EU regulators
Google’s AI moves have got everyone’s attention, including its rivals. But this is another case of AI being run through with the help of data that is widely available across the internet. The new AI Overviews are effectively showing you content from across the platforms and summarising for an easy read.
But the content is being sourced through publishers who have raised concerns and shared their issues with the European Union regulators this month. The company is investing big in AI, which is why you have features like Overviews, AI mode and more.
Google’s AI Battle In EU
Publishers have raised the alarm bells as Google is not only limiting their reach but also dishing out ads in the AI mode and search engine. This is like a double-sided sword that has the potential to kill the publishers in the near future. The report by Reuters quotes the complaint which once again brings the subject of Google abusing its position as the search leader.
What makes this whole evolution worse is that the publishers are unable to stop Google from using their content to train the AI systems which eventually shows up for the users, as if Google has collected the details.
The Reuters report suggests the EU regulators will seek response from Google and eventually a case might be made to get some workable solution available for all parties involved. It is clear that AI Overviews have come as the next major threat for publishers and now they are seeking urgent intervention before other platforms damage their businesses.
Google AI mode was introduced at the I/O 2025 earlier this year and now people in US and India can try out the new Search avatar. But it seems the reach and knowledge about the new feature is limited, so Google is taking matters into its own hands and making it easily available through the main Google webpage.
Google is using AI mode as its centre of attraction with its recent Doodle. New products need a lot of visibility and what better way than to use the best real estate on the web, which has to be the Google.com webpage where people go to search for answers and other materials.
S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr…Read More
S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr… Read More
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