New Delhi: Amazon India is back with its biggest annual shopping event, Prime Day 2025, and this year it promises a 72-hour spree starting July 12. From deals on popular smartphones to blockbuster savings on appliances, fashion, and daily essentials, the sale is only open to Prime members. Amazon says this edition is designed not just to offer discounts, but also faster deliveries, especially for buyers in smaller towns.
The company announced it has added over 30 new delivery stations across cities like Mohali, Panchkula, and Hubli. This expansion is expected to help speed up deliveries ahead of and during Prime Day. Amazon currently has a delivery network of over 2,000 stations and 28,000 partner stores under its ‘I Have Space’ programme.
The sale will run from 12:00 AM on July 12 to 11:59 PM on July 14. Deals are spread across categories such as electronics, home appliances, fashion, beauty, kitchen items, and more. Popular smartphone deals include the iPhone 15 at Rs 57,999, the Samsung Galaxy S24 Ultra at Rs 74,999, and the iQOO Neo 10R 5G at Rs 23,499 with bundled offers.
Laptops like the Lenovo IdeaPad Slim 3 are available at Rs 61,990. In large appliances, TVs from Sony, LG, and Xiaomi are listed with up to Rs 10,000 in additional bank offers and No Cost EMI options. The LG OLED B4 55-inch TV, for instance, is priced at Rs 89,990 with bank discounts.
Akshay Sahi, Director of Prime, Deliveries and Returns, India & Emerging Markets at Amazon, said, “Prime Day is a celebration of our customers, and this year we’re going bigger than ever with 72 hours of shopping, unmatched savings and blockbuster entertainment.”
Amazon also highlighted Rufus, its AI shopping assistant, that will be available on both mobile and desktop versions of the platform during the sale. Rufus can help compare products, offer suggestions, and guide users through purchases. “This year, Rufus gets even better with expanded access on desktop,” added Sahi.
For payments, Amazon Pay ICICI Bank card holders get an extra 5% instant discount. UPI users also get Rs 100 back on a second purchase worth Rs 1,000 or more. Amazon Pay Later is offering up to Rs 60,000 credit with welcome rewards up to Rs 600.
Abhinav Singh, Vice President of Operations at Amazon India and Australia, said, “We’re committed to providing fast, reliable service across the entire country. These new stations, along with our widely spread existing network, will ensure customers throughout India experience seamless and on-time deliveries.”
Prime membership starts at Rs 1,499 annually. Amazon also offers a Prime Lite plan at Rs 799 and a new Shopping-only edition at Rs 399. The Shopping Edition includes fast deliveries but skips entertainment benefits.
