What started as a fad became the undisputed supplement on shelves. And now, new versions like clear protein are slowly taking over.
Protein powder is no longer a hype, it's gone mainstream. Now, clear protein is quietly making a mark with its light texture, fruity flavours, and gut health benefits. In Gen Z lingo, it's like a minimalist version of traditional protein powder!
Wondering how it's actually different from traditional protein powder? We asked experts to break it down.
Clear Protein vs Traditional Whey Protein
When you say "protein powder," a primary association is formed with a thick, milky shake. It feels heavy, right? Because it is. Now, when you say clear protein, it's actually cleared off of the thickness and heaviness of a traditional supplement. The key differences lie in texture, taste, digestion, and nutritional content.
First, let's understand what the deal is with clear protein.
Clear protein is light, refreshing, and comes in several fruity flavours - grape, lemonade, strawberry, raspberry etc. It's made using a filtered whey protein isolate base that impacts digestion, carbs, fats, and calories. It has lower lactose content, making it suitable for individuals who are lactose intolerant.
Now here's the bonus - clear protein is typically lower in calories, carbohydrates, and fat, while boasting a high protein content (often above 90 per cent).
Vasundhara Padma, Clinical Nutritionist and Chief Dietitian at Apollo Hospitals, Visakhapatnam, tells India Today why it might even have an edge when it comes gut health. "Clear protein's lightweight and easily digestible nature might be gentle on the gut, making it suitable for those with sensitive stomachs. While the consumption depends on personal requirements, one to two scoops is ideal for most individuals."

Few flavours of clear protein available in India (Photo: Myprotein website)
Well, it may sound like a deal you have been waiting for, but there's a little catch. While clear protein is a good option for a low-calorie snack, it might not keep you satiated for long due to its lighter texture. You may need to pair it with other nutrient-dense foods to feel fuller for longer.
Now, coming to traditional protein.
Traditional whey protein is creamy and rich with classic dessert flavours like chocolate or vanilla. Nutritionally, it offers a more balanced macronutrient profile, is higher in calories and fat, and can keep the stomach full for longer durations.
But... there's a but. When it comes to the gut, it may cause discomfort in lactose-intolerant individuals due to its higher lactose content, explains the dietitian.
Clearly, Move with Caution
Protein is essential for muscle development. Supplements aim to help people meet their daily protein requirements. But how we consume it and how much, becomes pivotal.
Clear protein is refreshing, offers more flavour variety, and meets your daily intake goals. But, clinical nutritionist Padma cautions that some clear protein products might contain artificial sweeteners or additives that can irritate the gut in certain individuals.
On the other hand, whey protein's high protein content can support gut health by promoting satiety and reducing inflammation. But some people might experience bloating as well.
How to Make the Right Pick?
According to the experts who spoke with India Today, choosing the right protein supplement depends on your fitness goals, dietary needs, and personal preferences.
- For muscle building: Look for protein powders with 20 - 30g of protein per serving and essential amino acids (EAAs) like leucine, isoleucine, and valine.
- For weight loss: Opt for powders with lower calorie counts and added fibre to support satiety. Clear protein can be more helpful with weight loss than traditional supplements, but again is subject to individual's body's needs, according to the expert.
- For endurance or general health: Choose protein powders with a balanced macronutrient profile and added vitamins and minerals.
- For dietary needs: For lactose intolerance, you can choose low-lactose or lactose-free options like clear or plant-based proteins (pea, rice, hemp).
It is not uncommon to get confused about which protein powder you should buy. The market has several options and .
Final Sip?
Before starting any protein supplement, always evaluate the ingredients, additives, and nutritional content, the expert emphasises. If you have specific dietary concerns, it's best to consult a registered dietitian or healthcare professional for personalised guidance.
Thick shake or light lemonade, at the end, it's about what suits the body.