Big move by Instamart, set to affect Blinkit, Zepto, it has a Mukesh Ambani connection as…
GH News July 09, 2025 12:06 AM

In another major by billionaire Mukesh Ambani-led Reliance Jio-- Indias largest telecom provider the company has partnered with quick commerce giant Instamart to deliver its budget-friendly Jio Phones to customers within 10 minutes. According to details the Swiggy-owned quick commerce platform is now offering 10-minute doorstep delivery of Jios pocket-friendly phones such as the JioBharat V4 and JioPhone Prima 2 in as many as 95 cities across the country.
How much do Jio Phones cost?
The JioBharat V4 is a feature phone with 4G connectivity and is equipped with JioPay for making UPI payments. The phone is priced at Rs 799 and targets users who desire basic digital connectivity. It is powered by 1000 mAh battery and has HD voice calling along with Jios integrated live TV service with over 455 channels.
In contrast the JioPhone Prima 2 is a hybrid feature phone running on a Snapdragon processor with 512MB RAM and a 2000 mAh battery. The Prima 2 which costs Rs 2799 offers all the features of a smartphone such as Wi-Fi and Bluetooth connectivity as well as access to apps like YouTube Facebook Google Voice Assistant and JioTV. It also supports 23 Indian languages.
Notably earlier this year Instamart started the 10-minute doorstep delivery of high-end smartphones like iPhone 16e and Samsung Galaxy M35.
How Instamart-Jio partnership challenges other quick commerce players?
The Instamart-Jio partnership is a major challenge for other quick commerce majors like Zepto and market leader Blinkit primarily because of the subscriber base and popularity of Mukesh Ambani-led Reliance Jio which is the countrys largest telecom services provider.