New Delhi: In a major move KRBL the leading company that produces basmati rice under the India Gate brand has made its foray into the edible oils segment. As per the companys plan KRBL aims to generate a revenue of Rs 200–300 crore within the next three years through its new offering of blended oil products and wants to target health-conscious consumers. As per the companys official KRBL had launched two variants of edible oil under its India Gate Uplife range in February — one called Gut Pro and the other Lite. These products are priced at Rs 192–199 per litre. Company Enters Edible Oil Business Talking about KRBLs big move companys Business Head (Domestic) Ayush Gupta said that until now only one brand — Saffola — has dominated the blended edible oil category with a market size of 1.1 lakh tonnes. We are going to expand this he said. Gupta further added that the company is targeting sales of 2000 tonnes and revenue of around ₹50 crore in the current financial year. Ayush also said that over the next three years their goal is to achieve sales of 8000–10000 tonnes and revenue of ₹200–300 crore. He also mentioned that the new products are priced 5.7% higher than Saffola’s blended oil variants as KRBL has positioned itself as a premium brand. KRBL has outsourced the production and packaging of the blended edible oils. The products are currently available in modern retail stores and on leading e-commerce and quick-commerce platforms with general trade distribution to follow. All you need to know about Gut Pro and Lite Oils: Gut Pro is a blend of 80% rice bran oil and 20% refined soybean oil It is formulated to support gut health and digestion. Lite a weight management variant combines 80% rice bran oil with 20% refined sunflower oil. India’s edible oil market stands at a total of 24.3 million tonnes of which refined edible oil accounts for 6.6 million tonnes. Gupta stated that the company plans to introduce more functional and nutrition-oriented food products to attract health-conscious young consumers. Kunal Sharma Head of Marketing and Business at KRBL said that currently apart from Saffola no blended edible oil in the market addresses health-related concerns. He added that rice bran oil comprises 260000 tonnes while the blended oil segment is around 110000 tonnes. KRBL Limited recorded a revenue of ₹4000 crore during the financial year 2024–25.