The Asian Banking & Finance Awards, organized by Asian Banking & Finance magazine on July 3 at the Marina Bay Sands Expo and Convention Center in Singapore, celebrate financial institutions for outstanding contributions and positive impact across Asian markets. This year’s event welcomed over 300 senior leaders from more than 100 financial organizations across 30 countries.

Delivering practical financial solutions as part of its sustainability strategy, Home Credit received two prestigious awards: Finance Company of the Year-Vietnam and Customer Experience Initiative of the Year-Vietnam.

Home Credit’s recognition as “Finance Company of the Year” underscores its ongoing commitment to a modern, transparent digital strategy in the financial services sector. This approach emphasizes customer-centricity across all business operations and contributes to stability in Vietnam’s financial market.

“With our commitment to professionalism and sustainable development, Home Credit will continue to empower people to pursue their aspirations, driving positive change and contributing to Vietnam’s economic growth,” said Leos Gregor, Home Credit’s Chief Risk Officer.

Home Credit reported strong results for the past year, with after-tax profit reaching VND1,291 billion (US$49.46 million) by the end of Q4 2024. Its non-performing loan (NPL) ratio also fell to 1.76%, the lowest among industry peers.

The company has consistently innovated and enhanced its core products for customers, such as the Home App, Home PayLater, and credit card offerings, helping uphold its positive brand image and promote sustainable digital finance through technological advancements.

The Customer Experience award recognized Home Credit’s efforts to improve its loan collection process and support customers in meeting their financial commitments. In response to customer feedback about frequent payment reminders and the lack of clear, standardized procedures, Home Credit introduced initiatives to establish a more responsible and customer-friendly approach, raising the standard for loan collection in the market.

Upholding a customer-centric philosophy, Home Credit redesigned its loan collection process with diverse and synchronized improvements, focusing on more personalized methods. For example, to address concerns about repeated calls, the company adjusted its approach for customers with good payment records, sending reminders by text message or consolidating multiple notifications into one. This strategy has reduced inconvenience for customers while maintaining effective communication.

The payment support system now integrates AI technology such as voice-bots and interactive ZNS messages, enabling customers to confirm payments quickly without needing to answer calls. With this refined approach and ongoing innovation, Home Credit balances effective debt recovery with improved customer satisfaction.

Home Credit’s double win at the Asian Banking & Finance Awards this year highlights the company’s mission to provide Vietnamese people with access to inclusive finance through transparent and optimized solutions, helping build customer confidence and laying the groundwork for sustainable livelihoods.