The Cybertruck appears to lose steam as sales of the hallowed Tesla plummets further. This comes as a huge blow to the Elon Muskled EV manufacturer since the Cybertruck reached its peak sales last year. Tesla’s loss has led to General Motor’s gain since the latter’s GMC Hummer EV outsold the Cybertruck.
According to Cox Automotive, Tesla sold just 4,306 Cybertrucks in the first quarter of FY26 quarter, just shy of the 4,508 Hummers that GMC sold during the same period. The first in this list is the undisputed Ford F150 Lightning. The legacy American automaker shipped 5,842 units of the electric pickup truck in the first quarter of the current fiscal.
Unlike the F150 Lightning, the Hummer EV and Cybertruck numbers include both SUV and pickup truck derivatives. The Cybertruck has witnessed the biggest fall in numbers thus far. Sales data shows that Tesla delivered only 4,306 Cybertrucks during the period—a sharp 50.8% decline compared to the 8,755 units sold in the same quarter the previous year.
After officially launching in December 2023, the company began fullscale sales in early 2024. Sales peaked at nearly 17,000 units in the third quarter of 2024 but declined sharply thereafter, as illustrated in the chart above.
Industry analysts have cited multiple factors behind the Cybertruck’s downfall. Despite its highly anticipated 2019 debut, Tesla Cybertruck has struggled with ongoing challenges, including production delays and recalls over accelerator pedal issues. Elon Musk himself admitted the difficulties early on, stating during an earnings call that Tesla had “dug our own grave with Cybertruck,” as reported by TechCrunch.
These challenges now appear to be taking a toll, with consumers increasingly opting for more conventional trucks that deliver proven utility without the polarising styling that the Cybertruck is best known for. Meanwhile, GM has accelerated production of the Hummer EV, utilizing its Ultium battery platform to attract performance enthusiasts with features like the model’s impressive 1,000horsepower output.
Also, the “CrabWalk” feature in the Hummer EV for diagonal maneuvering is gaining traction among prospective buyers. In terms of pricing, the Cybertruck has a lower entry point with a starting price of $60,990 whereas the Hummer EV is way more expensive with a starting price of $96,550. Still, the Tesla Cybertruck is far more expensive than the $40,000 price tag Tesla promised when it revealed the EV in 2019.
