Google url shortner turned off: Google URL Shortener (Goo.gl), which is given by Google, is now going to be completely closed since 25 August 2025. This tool of Google made the process of shortening the long URL to make them very easy, making the link shared in low space on social media, emails and other platforms.
Google first announced the closure of this service in 2018, and now it has reached the final stage. After August 25, no Goo.GL link will work and users will get to see “404 error page”, that is, the webpage will no longer be available.
According to Google, in the last few years, the activism of users has declined significantly on the URL Shortener Tool. According to the June 2024 data, no activity was recorded at 99% short link. Due to this, the company decided that now this old tool should be completely closed.
Google has started promoting Firebase Dynamic Links (FDL) instead of Goo.gl link. It is an advanced technique, through which the user can be directed to Android, iOS or web apps according to its device and platform. These smart URLs provide more personalized and safe experience to users.
Google has made it clear that some specific services will be exempted from this change. For example, the Google MAPS app will continue to work even after 25 August 2025, the Google MAPS app. That is, their access users will continue to get further.
If you have used Goo.Gl link in any of your websites, blogs, marketing emails or any other digital medium, then it is very important to update them before 25 August. Otherwise, your visitors may face 404 error, which may affect both the reliability and traffic of your website.
