Shoppers are "running" to Home Bargains for a £1.49 item that's not often seen in the UK. As showcased in multiple TikTok videos, the retailer is stocking "cute" collectible dolls from the Bratz x Kylie Jenner collaboration, and fans are keen to get their hands on the mystery boxes.

One of the viralvideos that has excited shoppers was shared by TikTok user @sophzgrid. She said: "Look what I have found. This is insane. I'm obsessed with Kylie Jenner, and I'm obsessed with Bratz. This is £1.49. I don't know how many to buy."

Delighted by her find, Soph said: "I didn't even know that you could get these in the UK. I thought you could just get them off Amazon." She added: "I thought that they only sold them in B&M, this is going to be so hard to get your hands on."

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In another popular post, @bratztok celebrated finding the dolls in their local store, telling fans: "RUN!! To the Home Bargains." Elsewhere, @Joshelks1 shared an unboxing showing what was inside the box they purchased, which included one doll and one accessory.

Shoppers loved what they saw, and each video attracted lots of views and comments from fans keen to shop the range. One commenter replied: "OMG RUNNING TO HOME BARGAINS AT 8AM TOMORROW."

Another fan replied: "Girl I got the whole box too. I shared them with my daughter and sister." A third fan praised: "Oh these are cute haha." A different comment said: "For one forty nine best believe I’m getting them all."

Someone else shared: "I managed to buy the whole case but it was series one! So I’m now on the hunt for series 2!" A keen shopper wrote: "I don't know what this is but I fear I want one," and a fan added: "What the hell I need to go home bargains now."

Other commenters said they've searched for the dolls, but they'd yet to find any. One reply said: "They didn’t have any in mine." Someone else shared: "My daughter wants these so bad can't find them anywhere."

In another video, TikTok user @oliviahollinsworthh said she was "gutted" after finding an empty shelf in Home Bargains, with only the display box left. Olivia wrote: "I am gutted who cleared the shelf own up." Her caption added: "They were ALL gone... who got the last Kylie Bratz doll?!"

Replying to the video, viewers suggested she should ask in-store staff for the display box. Someone said: "Should’ve asked if you could take that display and get the three on the front."

They added: "I saw someone on here before who was buying the last two ask if they could have the display and the worker just said yeah take it." Home Bargains shoppers can locate their nearest store here.