Before War 2 even lands in theatres the real action is all about crores rights and profit deals. A single pre-release deal has already turned the script into a high-stakes financial thriller. Naga Vamsi a trusted name in Tollywood has snapped up the Telugu theatrical rights of War 2 for a staggering Rs 90 crore (some reports say Rs 95 crore)—one of the biggest such deals ever for a dubbed film in Telugu cinema. This deal alone smashes expectations before a single ticket is sold. What’s more Yash Raj Films has already locked in recovery for that slice of distribution even before the film hits theatres Who is making the real money? Jr NTR pulled in an Rs 70 crore payday and he is also part of a backend profit-sharing deal with Naga Vamsi for the Telugu run. His total earnings could breach Rs 100 crore if the regional box office behaves as expected. Hrithik Roshan secured an Rs 50 crore upfront fee along with participation in the overall backend profits with YRF making him part of the elite profit-sharing tier that includes Shah Rukh Salman and Aamir Khan Why is this deal a win-win business gamble? For YRF: Selling Telugu rights upfront Rs 90 crore—helps offset part of the total Rs 400 crore budget and safeguards against regional risk. For Naga Vamsi and Jr NTR: They control profit upside from the Telugu box office while YRF stays protected on that segment. What’s the timeline and buzz? War 2 is set to hit theatres on 14 August 2025 timed for the Independence Day weekend. With backing by Yash Raj Films and direction by Ayan Mukerji the film marks a major India-scale event starring Hrithik Roshan Jr NTR (in his Hindi debut) and Kiara Advani   This high-stakes financial play ahead of release proves War 2 isnt just an action spectacle—its a profit spectacle. The Telugu rights alone are shaping up as a pre-release blockbuster in their own right.