Fashion’s Dirty Secret: India Drives ‘Reuse and Recycle’ Revolution
Samira Vishwas July 29, 2025 09:24 PM

New delhi: New Clothes – Who does not like new cloths? But fast fashion is a huge problem. Fast-Cinging Trends, Cheap Clothes Encourage people to buy more and throw away more clots. This leads to create tons of water pollution, pollutes rivers with chemicals, and pumps out a lot of carbon that warms our plan. It’s a dirty fashion secrets we love new clots, but we don’t realize the huge environmental cost.

India is stepping up to change:

Indian Culture has Always Valued Reasing and Repurport Things. The traditional mindset is now helping lead the way for India to make fashion more sustainable.

How is India Driving This Revolution?

Old habits: In India, it’s an old tradition to repair cloths, pass them to the younger generation, or reuse old cloths by making new items like turning old sarees into bags, old cloths like jeans, shirts insto Quilts/ mats. This natural “reuse” culture is a huge advantage.

Recycling Powerhouse: India is a Major Hub for Textile Recycling, Particularly skilled in “Mechanical Recycling,” which involves shredding old fabrics to create new yarns or materials for items

Government and Industry Push: The Indian Government, Along With Different Organizations, is making efforts to improve the situation. They are working on Establishing Better Systems for Gathering and Sorting Textile Waste. Additionally, they are motivating businesses to take charge of their products through their entrance life cycle, from production to recording. This also leads to the creation of new “green jobs”.

Old fabrics turned into rag rugs Old fabrics turned into rag rugs (source: pixabay)

Small Businesses in India That Work on Recycling Cloth Waste:

Doodlage: It’s a well-known Indian brand; They Collect post-Consumer and Pre-Consumer Textile Waste from Factories and Turn it Into New Garments and Accessories. Their focus is to create a unique and limited-passage collection.

Dwij: This start-up is focused on upcycling denim. They take old jeans from factories and transform them into stylish bags, backpacks, and other accessories.

Local Artisans and Women’s Self-Help Groups (SHGS): In India, Several Small, Informal Groups are who are upcycling clothes. They collect old fabrics and turn them into blankets with transitional embroidery. Foot Mats and Rag Rugs are very often sold and purchased.

These small businesses play a critical role in India’s reuse and recycling revolution.

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