The HCMC Global Traveller Barometer (HCMC GTB), launched on July 29, marks a strategic partnership between the HCMC Tourism Promotion Center (HTPC) and The Outbox Company, a local tourism data analytics firm.

Set to begin its pilot run in 2025, the system will dissect demand and travel readiness in 13 key markets like Australia, Canada, China, Europe, Japan, South Korea, the U.S., and Southeast Asia, while delivering regular updates on their travel behaviours and preferences.

By offering an objective assessment of the city’s global image, the system aims to equip policymakers and tourism operators with insights needed to refine promotional strategies and develop tailored products.

This partnership is expected to bolster the city’s competitiveness and elevate its profile across the region, said HTPC Director Nguyen Cam Tu, adding that the move aligns with the city’s push to lead tourism innovation, especially following the recent administrative unit merger.

Dang Manh Phuoc, CEO of The Outbox Company, said the system reflects the firm’s commitment, as a pioneering travel data startup in Asia, to supporting Vietnam’s tourism industry and management agencies through cutting-edge market research.