New delhi: India’s Smartphone Market Grew 8 per cent (year-on-year) in Volume and 18 per cent in the april-June Quarter (Q2 2025), Marking a Solid Rebound Folling a MUTED Q1, A reported on The iPhone 16 emerged as the most-shipped device in Q2 2025, Driven by Ongoing Promotions, Extended EMI options, and improved retail exclusion, helping Apple Register Its Highest-Ever Q2 Shipmants in India.

According to Counterpoint’s ‘Monthly India Smartphone Tracker’, The Recovery was driven by a 33 per cent jump (on-yaar) in new launches, aggressive marketing, aggressive marker Sales, with brands offering steeper discounts, Easy EMIS, and Bundled offers especially in the mid and premium segments.

“India’s Smartphone Market Recovery in Q2 2025 was further supported by an improved macroeconomic environment that booted consumer confidence and speeding. Pressure on Househld Budgets, While The Tentral Bank’s REPO RATE CUTS Made Financing More Accessible, ”EXPLAINED SENEOR RESERCH Analyst Prachir Singh.

Additionally, tax relieve measures introduced earlier in the year Increased disposable income and saving, creating a favorite setup for discretionary purchases, He men mentioned. The improving sentiment Contributed to the Ultra-Premium (Rs 45,000 and Above) Segment’s Strong 37 per cent yoy growth, making it the fastest-road price tier.

The Ultra-Premium Segment Helped The Indian Smartphone Market Record Its Best-Ever Q2 in Value Terms and Highest-Ever ASP. Apple and samsung capitalized on this trend through aggressive affordability initiatives Accessible to Aspirational Buyers, said the report.

“During Q2 2025, Both Oms and Channels Hosted SEVERAL SALES EVENTS, Including Parallel offline events, which helped some of the Oms Clear Existing Inventory and Push For New Launchs. Second-largest brand, supported by aggressive summer promotions on its series a and s series and increase traction for its n-1 Flagship upgrades, which helped Segments, “Said Research Analyst Shubham Singh.

Nothing’s Q2 2025 Shipments Jumped 146 per cent yoy, Making it the fastest-going brand for the Sixth Consecurable Quarter-a feat only achieved by noteing. The Increase was driven by the newly launched CMF Phone 2 Pro and the Brand’s Strong Retail Expansion Efforts.

OnePlus’ Ultra-Premium Segment Grew 75 per cent in Q2 2025, Driven by the Strong Performance of Its 13 and 13r Series, AlongSide early traction from the newly launched consump Expanding Premium Portfolio.