Diet Cold Drink: In today’s run -of -the -mill life, the lifestyle of youth has become faster, stressful and busy than ever. In such a situation, the youth born between GEN Z i.e. 1997 and 2012 are conscious about their diet and fitness, but some habits may be overshadowed by their health. One of these is the increasing craze of diet cold drinks. These without sugar drinks are no longer just a means of quenching thirst, but have become mood boosters and stress-busters for many youth. Some people even call it ‘fridge cigarette’. Meaning, when fatigue, stress or brain needs a small break, just opens a cool diet coke can, just as someone takes a coffee or cigarette brake.
The soft drink market in India is growing rapidly. The size of this market in 2022 was around $ 18.25 billion and from 2017 to 2022 it rose at an annual rate of around 19.8%. Reports suggest that by 2027 the market can reach $ 49.34 billion. In this increase, the consumption of diet cold drinks, especially among the youth, is playing a big role.
Diet drinks do not contain sugar, due to which they are considered a low-calorie drink. Hearing this seems to be a good option for health, but artificial sweeteners such as aspartem and Assalfem potassium are a matter of concern for health experts. According to the World Health Organization (WHO), 40 mg of aspartem per kg of body weight is safe, but its regular intake can damage metabolism, gut health and hormonal balance in a long time.
If you have diabetes, obesity or insulin resistance, diet cold drinks may be a better option in limited amounts. But pregnant women, migraine patients and people suffering from neurological disorder should distance them away from them. In addition, these drinks can affect gut microbiomes and increase sugar craving.
Drinking diet drinks releases a little dopamine in the brain, which gives a ‘good feeling’. Especially when you open a cold can and feel cold like snow, this experience seems even more refreshed. This feeling is not as strong as nicotine or caffeine, but gradually this habit becomes part of the mental pattern. Actually, addiction is not a drink, but of the process of drinking it.
If you want to get rid of diet drinks, but you are looking for a healthy option, then definitely try these options:
