GameRamp, a startup building an AI-led publishing operating system to help mobile game developers automate monetisation and scale faster, has raised $5.4 million in a pre-seed round led by Bitkraft Ventures.
This marks the first funding round led by the US-based gaming and interactive media-focused venture capital firm in India. It is also Bitkraft's second investment in the country after appointing Anuj Tandon, former CEO of gaming at JetSynthesys, as its India partner.
Bitkraft’s other India bets include Mythik, Lila Games, Gamezop, Mira AI, and StockGro.
The round also saw participation by South Park Commons, Japan’s Mixi, DeVC, and several global angel investors.
Founded by Vivek Ramachandran and Sashank Vandrangi, GameRamp operates as an AI-native publishing stack for mobile games and consumer apps. Headquartered in San Francisco with a research and development hub in Bengaluru, the company helps small studios optimise in-game monetisation and scale operations through automation, reinforcement learning techniques, and access to embedded financing, without needing to build large teams or rely on external publishing partnerships.
“These are tools that are required to make your game or an app successful. Developers need to do monetisation very well, user acquisition very well, which means they need to do ad-creative production, channel management across performance marketing channels, and be able to create content consistently,” Ramachandran told ET. “There are so many of these balls that you have to keep juggling non-stop all while making your core content work. I think that is where a lot of founders were struggling.”
Before launching GameRamp, Ramachandran was a consumer technology investor at Z47 (formerly Matrix Partners India).
The funding comes at a time when mobile gaming studios, particularly in emerging markets, are grappling with rising user acquisition costs due to growing competition, privacy-related changes, and shifting consumer behaviour. Simultaneously, interest in AI-based tools to optimise game economies and content delivery has also increased.
GameRamp said the fresh capital will be used to launch two core offerings: Sentinel and Grow. Sentinel is a platform that applies reinforcement learning to personalise in-game economies and monetisation in real time, while Grow is an embedded financing tool that provides developers with access to capital through a one-click interface.
The company has run early pilots across India, Vietnam, and Turkey, and claims its tools can help studios increase revenue by 40-60%.
GameRamp generates revenue through an application programming interface (API)-based pricing model, charging developers based on usage. It also acts as a credit marketplace through Grow, partnering with global financiers and generating revenue from credit origination fees.
“GameRamp’s team embodies a blend of deep expertise across machine learning, product growth and investing. They have a unique perspective on what it takes to win in hyper-competitive markets,” said Bitkraft Ventures’ Tandon. “As we kicked off our deep focus on emerging markets, GameRamp stood out as the obvious partner for one of our first lead investments in the region.”
This marks the first funding round led by the US-based gaming and interactive media-focused venture capital firm in India. It is also Bitkraft's second investment in the country after appointing Anuj Tandon, former CEO of gaming at JetSynthesys, as its India partner.
Bitkraft’s other India bets include Mythik, Lila Games, Gamezop, Mira AI, and StockGro.
The round also saw participation by South Park Commons, Japan’s Mixi, DeVC, and several global angel investors.
Founded by Vivek Ramachandran and Sashank Vandrangi, GameRamp operates as an AI-native publishing stack for mobile games and consumer apps. Headquartered in San Francisco with a research and development hub in Bengaluru, the company helps small studios optimise in-game monetisation and scale operations through automation, reinforcement learning techniques, and access to embedded financing, without needing to build large teams or rely on external publishing partnerships.
“These are tools that are required to make your game or an app successful. Developers need to do monetisation very well, user acquisition very well, which means they need to do ad-creative production, channel management across performance marketing channels, and be able to create content consistently,” Ramachandran told ET. “There are so many of these balls that you have to keep juggling non-stop all while making your core content work. I think that is where a lot of founders were struggling.”
Before launching GameRamp, Ramachandran was a consumer technology investor at Z47 (formerly Matrix Partners India).
The funding comes at a time when mobile gaming studios, particularly in emerging markets, are grappling with rising user acquisition costs due to growing competition, privacy-related changes, and shifting consumer behaviour. Simultaneously, interest in AI-based tools to optimise game economies and content delivery has also increased.
GameRamp said the fresh capital will be used to launch two core offerings: Sentinel and Grow. Sentinel is a platform that applies reinforcement learning to personalise in-game economies and monetisation in real time, while Grow is an embedded financing tool that provides developers with access to capital through a one-click interface.
The company has run early pilots across India, Vietnam, and Turkey, and claims its tools can help studios increase revenue by 40-60%.
GameRamp generates revenue through an application programming interface (API)-based pricing model, charging developers based on usage. It also acts as a credit marketplace through Grow, partnering with global financiers and generating revenue from credit origination fees.
“GameRamp’s team embodies a blend of deep expertise across machine learning, product growth and investing. They have a unique perspective on what it takes to win in hyper-competitive markets,” said Bitkraft Ventures’ Tandon. “As we kicked off our deep focus on emerging markets, GameRamp stood out as the obvious partner for one of our first lead investments in the region.”
