Gladful, a clean-label food brand focused on nutrition for children, has raised Rs 8 crore in a funding round led by Eternal Capital by former BharatPe COO Dhruv Dhanraj Bahl. The round also saw participation from existing investors Antler India and Venture Catalysts, both of whom doubled down on their investment in the brand. Other participants include RWA Advisors, Arav Ventures, and angels Aman Tekriwal, and Sairam Krishnamurthy.
Earlier, the brand raised Rs 7 crore—from Antler India, Venture Catalysts, and Shark Tank—in a seed round in 2023.
The brand’s products, which are all centred around breakfast like chilla, dosa, pancake, and idli, provide 5–8 gms of protein per serve from largely plant-based sources. They are designed to prepare 10-minute meals—free from palm oil, refined sugar, maltodextrin, and other harmful additives. All of Gladful’s products are manufactured in US FDA-registered facilities and tailored to the nutritional needs of growing children.
Recently, Gladful also entered the Rs 12,000 crore kids’ health drinks segment with NutraMilk — a clean-label alternative made with nuts, seeds, jaggery, dates, and 25 essential vitamins and minerals. The category expansion was driven by deep consumer insights, especially from mothers seeking a nutritious, sugar-free milk mix for daily consumption.
Parul Sharma, Co-founder & CEO of Gladful, said in a statement, “We’re here to redefine childhood nutrition and wellness in India. From breakfast to mid-morning snacks to lunchboxes, we’re building a future where clean, protein-packed meals are the default, not the exception. We understand how tough parenting is today and are continuously working towards solutions that make parenting easy.”
The company plans to use the fresh capital to strengthen its core team across R&D, marketing, and growth; invest in innovation; and deepen digital distribution—especially on quick-commerce platforms.
Dhruv Dhanraj Bahl, Founder & Managing Partner, Eternal Capital, said in a statement, “Gladful is creating a 'trusted, protein-first' brand that parents have been searching for — an easy, guilt-free 'yes' in every kitchen. Today's parents are reading the fine print on health drinks and are rejecting the old guard of sugar and fillers. Gladful's offering, especially their Nutra milk mix, is the intelligent answer to that shift. We invested because with them, you're not just trusting a product, you're also trusting the founders, their commitment to the vision, and their stellar execution.”
Earlier, the brand raised Rs 7 crore—from Antler India, Venture Catalysts, and Shark Tank—in a seed round in 2023.
The brand’s products, which are all centred around breakfast like chilla, dosa, pancake, and idli, provide 5–8 gms of protein per serve from largely plant-based sources. They are designed to prepare 10-minute meals—free from palm oil, refined sugar, maltodextrin, and other harmful additives. All of Gladful’s products are manufactured in US FDA-registered facilities and tailored to the nutritional needs of growing children.
Recently, Gladful also entered the Rs 12,000 crore kids’ health drinks segment with NutraMilk — a clean-label alternative made with nuts, seeds, jaggery, dates, and 25 essential vitamins and minerals. The category expansion was driven by deep consumer insights, especially from mothers seeking a nutritious, sugar-free milk mix for daily consumption.
Parul Sharma, Co-founder & CEO of Gladful, said in a statement, “We’re here to redefine childhood nutrition and wellness in India. From breakfast to mid-morning snacks to lunchboxes, we’re building a future where clean, protein-packed meals are the default, not the exception. We understand how tough parenting is today and are continuously working towards solutions that make parenting easy.”
The company plans to use the fresh capital to strengthen its core team across R&D, marketing, and growth; invest in innovation; and deepen digital distribution—especially on quick-commerce platforms.
Dhruv Dhanraj Bahl, Founder & Managing Partner, Eternal Capital, said in a statement, “Gladful is creating a 'trusted, protein-first' brand that parents have been searching for — an easy, guilt-free 'yes' in every kitchen. Today's parents are reading the fine print on health drinks and are rejecting the old guard of sugar and fillers. Gladful's offering, especially their Nutra milk mix, is the intelligent answer to that shift. We invested because with them, you're not just trusting a product, you're also trusting the founders, their commitment to the vision, and their stellar execution.”
